I'm not sure it was quite as exciting as unwrapping a physical gift, but it kept the suspension alive for awhile, gave them something to unwrap and -- assuming they redeemed the card -- ultimately gave them something of real value.
A bouquet is nice, but the world is full of flowers in May. Why not get a little more creative for Mother's Day? Celebrate the mothers in your life (or drop some hints for your own gift) with these non-floral ideas:
Gift cards and cash are the top two gifts consumers want to receive this holiday season and prepaid cards continue to grow in popularity, sometimes as an alternative to a checking account and sometimes as a type of gift card.