Tinder uses the ancient art of the double opt-in to help broker love matches. I had a chance to interview Sean Rad after his talk at GigaOm Roadmap, and got to hear more about how Rad and his team have leveraged a fundamental understanding of human behavior to fuel Tinder.
After all, when a show lets you down, there's always shopping. But launch a second-screen app with more information about the show I've just abandoned? That doesn't sound right, does it?
But to do what? Facebook? Email? Amazon?
We are living in a world where good and bad behaviors can originate in more places, be adopted quicker, and spread faster farther. The Law of Unintended Consequences will become the rule, not the exception.