In a sea of some of the year's best commercials created by some of the world's biggest brands (almost all led by men), GoldieBlox was founded and is run by a female entrepreneur. And the ad was voted in by a popular vote.
The girls' section was a pink bubble. The themes: fashion, cooking and cleaning. The promotional words on the packages were fun and frivolous. In contrast, the toys meant for boys communicated leadership, command, speed, agility, skill, might and success. I got the message then and there.
A few weeks ago Sophie and my mom were talking about Sophie's scooter, the one big gift she wanted for Christmas. She told my mom how much she liked riding it but added, "I don't know why he got me a green one, though, when I asked for pink."