The shift in the way an increasing number of businesses see their role in the world has been one of the most exciting, promising and desperately needed developments of the past few years. That's why today I'm delighted to announce What's Working: Purpose + Profit, a new platform, sponsored by PricewaterhouseCoopers, that's putting a spotlight on the ways businesses are working toward solutions, widening the lens of their concern and moving beyond the obsession with quarterly earnings and short-term gain toward a very different vision. Purpose + Profit will feature stories, insights and tips from leaders in the world of business and thinkers who are driving change, with an emphasis on what's working in entrepreneurship, B-corporations and impact investing.
My greatest dream for the future is for an environmentally sound world. I wish for universal acceptance and understanding of all beliefs, religions and cultures. I want to envision the world in 2030 as a peaceful place, where individuality is embraced and people are not judged and persecuted for their differences.
My mother (known in her hometown of Chattanooga as "The Purple Lady") lives by what she calls her "Purple Rules: Do unto others and for others." Give graciously and generously to help people without expecting anything in return. Her gift to me was the lesson of being a giving person and not a getting one.