I'm not sure it was quite as exciting as unwrapping a physical gift, but it kept the suspension alive for awhile, gave them something to unwrap and -- assuming they redeemed the card -- ultimately gave them something of real value.
There is no gift you could purchase that will more profoundly enhance the emotional connections in your life than the gift of your focused attention, which explains why most people cannot distinguish between the experience of being deeply loved with being deeply heard.
As much as I am here to tell you what the best gifts are, how to give great gifts and what the rules are for giving well... I'm also here to get you thinking and talking about your own gift giving experiences.
I no longer believe it's more blessed to give than to receive, nor more blessed to receive than to give. It is a selfish heart that refuses either giving or receiving, for to withhold one is to block the other.