Microfinance is a psychological enigma. It is not in anyone's economic best interest to lend money to strangers without getting anything in return. Without interest or guarantee, what is the motivation to take on such financial risk? It seems more akin to charity than to banking. Is it? The fact is that we don't know the neuropsychological underpinnings of such selfless lending.
My mother (known in her hometown of Chattanooga as "The Purple Lady") lives by what she calls her "Purple Rules: Do unto others and for others." Give graciously and generously to help people without expecting anything in return. Her gift to me was the lesson of being a giving person and not a getting one.
A wise education should highlight the interdependence that reigns between people, animals, and our natural environment. By being taught to put more emphasis on cooperation than on competition, and on caring rather than indifference, children will be better equipped to contribute to a more altruistic society.
It's not that surprising to see some survey data showing that people don't like "feeling pressured" to give while buying other items. What is interesting, however, are some of the reasons why people don't like to give at the till and what companies can do to increase the likelihood of donation and overall experience when giving.