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Global Advertising

Top 11 Marketing Books of All Time

Scott Goodson | Posted 11.13.2013 | Media
Scott Goodson

Whether you're studying advertising, or are a professional practicing the craft there are hundreds of books worth digesting.

"How Do You Do? I Work At Havas Worldwide."

Naomi Troni | Posted 12.10.2012 | Business
Naomi Troni

I love my job. And how many of us can really say that? I love the people; I love the variety; I love the flexibility and freedom I'm given to set asid...

Advertising: Resistant to Globalization

Ciaran Murphy | Posted 05.21.2012 | Media
Ciaran Murphy

While consumers in Japan drink the same skinny lattes from the same green paper cup, they need to be advertised to in a completely different way.

Dubai Lynx: Remain Calm

Scott Goodson | Posted 05.25.2011 | Media
Scott Goodson

Now what? The advertising industry worldwide is in shell-shock from the recession. This is what we speakers are addressing here in Dubai at Dubai Lynx and also this past week in Roma.