The management of Emirates Airline, which is based in Dubai, have achieved a great deal in the 30 years they've stewarded the company from start up to world domination.
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Whether you're studying advertising, or are a professional practicing the craft there are hundreds of books worth digesting.
I love my job. And how many of us can really say that? I love the people; I love the variety; I love the flexibility and freedom I'm given to set asid...
While consumers in Japan drink the same skinny lattes from the same green paper cup, they need to be advertised to in a completely different way.
Now what? The advertising industry worldwide is in shell-shock from the recession. This is what we speakers are addressing here in Dubai at Dubai Lynx and also this past week in Roma.
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