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Global World Order

The Battle for Soft Power: America's Digital Cold War with China

Justin O’Connor | Posted 08.23.2014 | World
Justin O’Connor

Talk these days of the creative economy as soft power and a harbinger of world peace, ignores the huge struggles taking place between Google, Facebook no one hand and Baidu, We Chat, Tencent on the other, pitching the U.S. and China directly against each other in a cold digital war of online platforms, search engines and aggregation algorithms. It is very nice to assert the diversity of cultures in a globalized world. But this diversity is in reality dependent on some very hard issues of finance, intellectual property rights and communications infrastructures.