When marketing to women, don't assume all women have the same needs. Look for differences between women and develop products and marketing approaches to suit a greater variety of needs.
Some recent developments in high-profile cases of corporate misconduct have created real concern over the ethical actions of some corporate attorneys. Saul Goodman is an outrageous, fictional character. But lately, his moral compass -- or lack of one -- is feeling a little too familiar.
The ads tell consumers only part of the gas mileage story, sowing confusion about which cars are clean and which are not -- and leaving buyers at risk of driving off in vehicles that get worse mileage than they expected.
I'm asked the same question over again: when will connected cars become "mainstream?" Judging by a look at the news, the answer is now.
The U.S. Supreme Court has launched an entitlement program for corporations. They are now considered individuals, and individuals with faith. Makes me wonder, if corporations go bankrupt, will they dream?
If low penalties aren't enough, business allies in Congress are busily making it harder to collect penalties once levied -- the House Appropriations Committee just voted to block EPA from garnishing wages to collect fines from recalcitrant violators.
How long has it taken GM to figure out that its cars have been crashing and that people have been dying as a result? And then how long did it take GM to admit it had a problem and start to recall specific vehicles? Where was the BIG DATA?
The loopholes let the companies undercut the rules' strong targets and turn out cars and light trucks that increase pollution. It's akin to a doctor telling you: "Go ahead and smoke, as long as you go on a diet."
Ironically, this is the first time I've toured this particular auto-assembly plant (which was first owned by General Motors; then by NUMMI, a joint venture between GM and Toyota; and now by Tesla), even though much of my understanding of innovation and sustainability comes from bird-dogging the evolution of this building over the years.
Absent some examples of severe individual punishments, corporations' sales will continue to be more important than safety and profits more important than people. There must be a stronger deterrent and more severe punishment than taking it out of their allowance.
You gotta love this country. If nothing else, we're original. One on hand, the Supreme Court declares that, yes indeed, a corporation is, in fact, a ...
Ford's new CEO Mark Fields and General Motors' Mary Barra both are corporate insiders who have earned their roles over time. Barra has been a function...
It might be easy just to do the numbers and compare the pennywise decision of a decade ago to the pound-foolish impact today.
Things happen. People mess up. It is how you handle the mess-up that defines you. GM messed up when it knew about a part that needed to be replaced and did nothing about it.
Consumers, employees, investors, and members of the broader community look to a company's top leader to understand what that company stands for -- in good times and in bad. With social media, CEOs have a unique opportunity to be tell their story directly, immediately, and openly.