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Goodby Silverstein Partners

Got Milk? Got Fired: 5 Valuable Lessons That All Executives Must Heed

Gene Del Vecchio | Posted 05.12.2014 | Business
Gene Del Vecchio

After decades of use, the "Got Milk?" campaign did not stop the erosion of milk consumption per person. It failed. Rather surprisingly, it took nearly 20 years, far too long, for the national organization to fire the campaign.

R.I.P. 'Got Milk?' Ads

The Huffington Post | Kevin Short | Posted 02.24.2014 | Business

Got Milk? No longer. The iconic advertising campaign will be retired after 20 years of reminding us that there's no shame in wearing a milk mustach...

Aaron Sankin

Is San Francisco The New Madison Avenue? | Aaron Sankin | Posted 05.25.2012 | San Francisco

If basic cable as taught us anything, every advertisement ever made was created in New York City by people who breathe cigarette smoke instead of air,...