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Google Adwords

3 Ways Google AdWords Will Destroy Your Political Campaign

Craig Agranoff | Posted 05.24.2015 | Politics
Craig Agranoff

AdWords can be an invaluable tool for getting the word out, online, about a candidate. It can also break a campaign and lead to ruin if used incorrectly.

The Beauty of Aesop: A Story of Un-Branding

Dr. Alexander Haldemann | Posted 04.07.2015 | Business
Dr. Alexander Haldemann

When you work, breathe and live brands like I do, it's rare to find one that touches you on a personal level. Enter Aesop: alchemists of luxurious products for the skin, hair and body.

Is PPC Advertising the Right Choice for Your Small Business?

Ian Mills | Posted 02.07.2015 | Small Business
Ian Mills

Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your website. PPC ads occupy prime real estate at the top of search engine results, making them an attractive option for small businesses struggling to reach the first few positions organically.

Google Adds $250 Million to Its Illicit Drug Marketing Tab

Tom Galvin | Posted 12.30.2014 | Technology
Tom Galvin

Google is a great company with brilliant minds. It has proven that it can do amazing things when it puts its mind to it. Hopefully, one of these days, it will make keeping dangerous and sometimes tainted drugs that come from disreputable overseas peddlers a priority as well.

What Your First Step In Digital Marketing Should Be

Sajeel Qureshi | Posted 11.10.2014 | Small Business
Sajeel Qureshi

Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.

5 Ways New Google Advertisers Lose the Pay Per Click Game

Jon Rognerud | Posted 09.28.2014 | Small Business
Jon Rognerud

Pay per click (PPC) marketing and Google Adwords is firmly entrenched as a viable online marketing method for a wide range of businesses. New advertisers are coming on board fast, but quickly learn that it's not as easy as first thought. There are a number of gotcha's to look out for.

The 6 Most Common Online Marketing Mistakes Small Business Owners Make

Jon Rognerud | Posted 08.03.2014 | Small Business
Jon Rognerud

The top 6 definitive online marketing challenges that business owners are facing -- are all in relation to the "lack of decision." With this post, the solution is to get rid of "paralysis by analysis" by offering actionable steps to begin marketing NOW.

Google Is the New Bell Labs

David Litwak | Posted 02.15.2014 | Technology
David Litwak

Google just acquired its 8th robotics company in the past few years with the acquisition of Boston Dynamics and it got me thinking, is anyone else truly investing in deep technological research? What about Apple, or Microsoft, what are they doing?

4 Things You Need to Know for SMB Search Marketing Success (That We Bet You Know Already)

John Gagnon | Posted 12.08.2013 | Small Business
John Gagnon

Before you jump into search marketing that you have to pay for, make sure you're covered for free in the two most important areas for every small business.

Why Your Marketing Campaigns Are Destined To Fail

Jun Loayza | Posted 11.11.2013 | Small Business
Jun Loayza

You've put in a lot of hard work into that marketing campaign you're about to launch, right? I have bad news and some more bad news: you're going to fail, and you're going to fail hard.

Mobile Marketing: Is Your Business Missing Out?

Gabriel Shaoolian | Posted 10.07.2013 | Small Business
Gabriel Shaoolian

Mobile marketing is not the future, it is the NOW. If your small business is not findable on every single device, you may be missing out on a big share of the market.

Adwords Enhanced Campaigns and How It Will Influence Your Business

John Rampton | Posted 05.01.2013 | Denver
John Rampton

Last week Google launched Enhanced Campaigns, a new style of campaign for Adwords to help businesses target their customers more efficiently in the growing mobile space. I'm going to walk you through and show you how to prepare.

Political Campaigns and Google AdWords Ethics

Craig Agranoff | Posted 03.05.2013 | Technology
Craig Agranoff

The way AdWords is used isn't always ethical. The good news is that it's cheaper for a campaign to use AdWords in an ethical manner than it is for negative campaigns to try to destroy opponents with it.

Google's Biggest Advertiser Will Surprise You

The Huffington Post | Bonnie Kavoussi | Posted 10.31.2012 | Business

One for-profit college is spending a lot of money to make sure that people see its ads. The University of Phoenix spent the most money on Google Ad...

Google To Make Merchants Pay For A Spot On Shopping Search Results

The Huffington Post | Courteney Palis | Posted 05.31.2012 | Technology

Looks like Google's free shopping search results won't be free much longer. In a May 31 post on its Google Commerce blog, the company announced tha...

Rod Kurtz

Ask Rod: How Can We Get Our Product Into Stores? | Rod Kurtz | Posted 11.30.2011 | Small Business

Every designer or inventor dreams of seeing their products on store shelves. But how do you get them there? And what can you do get customers to ac...

Racial and Economic Profiling in Google Ads: A Preliminary Investigation (Updated)

Nathan Newman | Posted 11.20.2011 | Technology
Nathan Newman

I conducted a small experiment to begin to see the extent to which online advertisers engage in racial targeting. The following shows the results of this preliminary investigation of racial and economic profiling through Google Adwords.

Google Agrees To Pay $500 Million Over Illegal Drug Ads

AP | Posted 10.24.2011 | Technology

PROVIDENCE, R.I. (LAURA CRIMALDI, AP) — Google Inc. has agreed to pay $500 million to settle a U.S. government investigation into the Internet searc...

Google To Start Charging Businesses When Users Click On Directions In Ads

The Huffington Post | Amy Lee | Posted 07.31.2011 | Technology

Searching for a restaurant on Google will often result in a listing that shows the restaurant, its address, and phone number, as well as directions to...

A New Way For Small Businesses To Track Mobile Ads

Avinash Kaushik | Posted 05.25.2011 | Business
Avinash Kaushik

Over the past two years, mobile search queries have increased by 500 percent. And yet we're slow to catch up to this trend. It's estimated that nearly...

The Creative Road to a Great Book Title

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

As authors, we are expected to produce interesting and clever book titles. That is not always possible. Consider using one (or all) of these methods if you're struggling.

The Fix: Advisory Panel Can Bridge Gap Between Politics and Technology

John Aristotle Phillips | Posted 05.25.2011 | Politics
John Aristotle Phillips

Technology is shaping the world. Our political system has shown it can adapt to the best innovations and put them to work for voters. It is our hope that the FEC will position itself to lead the way.

Rod Kurtz

Ask Rod, Episode 24: What's Your Best Advice For Startups? | Rod Kurtz | Posted 01.26.2012 | Small Business

Executive Editor Rod Kurtz discusses the dos and don'ts of starting a business and how to boost your Google search ranking. Plus, Barry's back!...

Alec Brownstein: Copywriter Uses Executives' 'Vanity Googling' To Land A Job (VIDEO)

Huffington Post | Ryan McCarthy | Posted 05.25.2011 | Business

The recession has given rise to some creative attempts to snag a job -- we still miss you, "sandwich board man" -- but Alec Brownstein's employment pl...

Is Google Panicking?

Silicon Alley Insider | Henry Blodget | Posted 05.25.2011 | Business

Google is tweaking its AdWords system on February 28th--launching a beta of an "automatic matching" feature that will automatically sign up advertiser...