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Should You Invest in Alternative Social Media Networks

Brett Relander | Posted 03.19.2015 | Business
Brett Relander

While there are certainly advantages associated with limiting your social media marketing to those sites where you know your audience tends to spend time, you should also consider that you could be missing potential business if you are not willing to consider alternative social media networks.

All Great Brands Start With a Stellar Name: How to Create Yours and Conquer the World

Lee Traupel | Posted 03.18.2015 | Business
Lee Traupel

Every business struggles with naming their company and for good reason. For most of you, it's a process that's unfamiliar, necessitating skills that are at times one off, with not a lot of clear guidelines for finding your way home.

Social Commerce Moves to Land Grab Phase at Warp Speed

Lee Traupel | Posted 02.19.2015 | Small Business
Lee Traupel

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."

Content Marketing Best Practices for Business Focused Brands

Lee Traupel | Posted 02.05.2015 | Small Business
Lee Traupel

Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous:...

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 03.30.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 03.15.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 03.14.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

Critical Digital Marketing Strategies for Business Growth

Lee Traupel | Posted 03.15.2015 | Small Business
Lee Traupel

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

Social Media Economies of Scale Start With Your Staff

Lee Traupel | Posted 03.15.2015 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.

The Road to Hell for Any Brand Is Paved With Guaranteed Marketing Results

Lee Traupel | Posted 02.19.2015 | Business
Lee Traupel

Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.

Why You Are Wasting Your Time on Social Media (and How to Fix It!)

Nika Stewart | Posted 02.17.2015 | Small Business
Nika Stewart

If you try to have a presence on too many networks, you dilute your efforts and end up delivering -- and receiving -- very little.

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 02.10.2015 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.

Speed to Market is Essential for Success in the Digital Age

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy." This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.

Great Content Is Embedded in Your Business DNA

Lee Traupel | Posted 01.25.2015 | Small Business
Lee Traupel

Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 12.16.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 01.17.2015 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

Tech Nirvana: Don't Take a Knife to a Gunfight

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...

Standing out in a Content Drenched World

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.

Build a Movement, Not a Brand

Lee Traupel | Posted 12.20.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

8 Ways to Make Social Media Work for You

John Rampton | Posted 12.16.2014 | Business
John Rampton

Too many businesses fail to do their research before diving into social media - and there are many ways to fail at social media. Follow these eight practices to set your business up for success on whatever platforms you decide to use.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 12.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 12.07.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 12.03.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.