Recently, Google announced an updated version of their Webmaster Quality Guidelines. Not only are these simple rules that your Webmaster should follow, but as a marketing manager or small business owner, you should also understand.
With the migration of Google Places to Google+ Local and the release of Google Knowledge Graph, you now have the opportunity to increase the signals that the search engines can find about your business. Here is an overview of recent features and how you can leverage them.
Before you worry about your Pinterest strategy or how to leverage the 50 million users on Draw Something, the biggest mistake you could make is to break what is currently working on your social shelf space.