Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.
It appears that Chief Justice Roberts feels that if a social media company states that they have access to view and analyze your posts, content, and relationships, then that ought to be fair game for the government (and law enforcement), too.
The pattern of men who start billion-dollar tech companies happen to be young, white drop-outs of really good schools (i.e., Bill Gates, Steve Jobs and Mark Zuckerberg). Therefore, investors look to this pattern when looking to invest.
The banking industry is undergoing an enormous change. And, whether you like it or not, your business is stuck in the middle of it. Your paper checks are slowly disappearing in lieu of electronic payments.
There are conflicting forces at work here. On the one hand, more closed offices enable more private conversations. On the other hand, more open offices encourage collaboration, let in light and save money through more flexible space utilization.
In a business environment where surveys find 70% of employees saying they hate their work; and in which the demographics of leaders and employees are rapidly changing, it's no surprise to hear -- as a senior executive asked me, recently -- "How can I prepare for what I can't prepare for?"
As we pay close attention to the war to become industry leader between Google, Apple, Microsoft, Samsung, Amazon and all of the large players within the developer landscape, we can certainly make predictions as to what Google may announce.