You've got a great idea for a new store, app or restaurant. Should you quit your job and invest before doing basic marketing research? It's amazing how many businesses are started on a hunch or feeling. Instead, budget $400 in some general digital marketing tactics to test the waters out by doing the following.
Business owners stand to enjoy many benefits from Google My Business, with the main benefit being easier, more convenient business information integration in Google search results. Because the service helps companies appear more often in Google search results, participation provides a competitive advantage.