Corporations will use robotic sensing, modeling and telepresence to break out of the digital world, infusing all the marketing and monetizing know-how they have honed into a much larger universe of mixed, digital-physical reality.
The founders of WhatsApp, a smartphone messaging service that is wildly popular around the world, proudly declared they would never make their users the product. They built their brand off of this guiding philosophy and used it to differentiate themselves in a crowded market.
How much are you willing to pay; commit: sacrifice; pledge; leverage; or give up to participate with a select group that by definition or at least by connotation are exclusive....in other words membership.
Ever since Edward Snowden began leaking classified documents about NSA surveillance, Google and other tech companies have wanted to reveal the extent of NSA's access -- pursuant to orders of the secret FISA Court -- to their customers' accounts.