Compensating users for their content? Giving a percentage to charity? All this "crazy talk" is apparently starting to spook Facebook to the point where, over the past few weeks, links to anything mentioning the site, including pics containing only text, have been inexplicably erased from millions of Facebook's user's profiles.
Beacon technology, currently used in some parks, museums, retail stores and restaurants, has failed to gain any meaningful traction in the last few years. It's a familiar feeling to me because it is reminiscent of a time in 2010 when marketers and advertisers rushed to implement a QR code strategy for their business.