For brands, political campaigns and advocacy organizations that aim to have data-driven conversations with audiences, it will be more important than ever to apply qualitative logic and human reasoning to online analytical models.
Educational software is big business. But these companies are not just competing in an $8 billion marketplace. They are being trusted with information about our children, and should be held to the highest standards to ensure our children's privacy and safety.
Little or no real analysis went into the question of why, while at a conference on media in St. Petersburg, the president of Russia would say those things or what he hoped to achieve by saying them. So, why did he do it?
What's revealed in these arrangements is striking: a belief that, once you've hired someone, you have bought the power to control their future when they work for you -- even after they've quit. In other words, you own them.