Gourmet magazine made the world of food possible for many of us: We ate and drank its dreams. Its images and words shaped our aspirations, piqued our curiosity, cajoled us to travel, and steered us to ancient hungers.
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People who read Gourmet are natural customers of neighborhood restaurants, local wine shops, local cheese mongers. But have you ever seen one of their ads in the magazine?
It can be exhilarating to contemplate the digital and evolutionary future. But I don't know if I could bear a world of "vookcases," "vook reports," and God forbid, a New York Review of Vooks.
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