The growth of social media in sports is through the roof, and market-savvy athletes are using social platforms to extend their brand beyond the field.
Beverly Macy | Posted 03.27.2012
The world has finally realized the power of real-time social media and how it can make or break a brand, an event, or a message. Social TV has truly arrived -- and it is entirely controlled by the conversation taking place on Twitter and Facebook -- not by the brand.
Beverly Macy | Posted 01.29.2012
The age of mass adoption of social media is upon us. Here's the typical engagement loop: I watch a video or read a post. I grab the link, and I push it out to my network. Times seven billion. In real-time. All day, every day.
Beverly Macy | Posted 12.29.2011
You are at a competitive disadvantage if you do not embrace the power of social media and understand how it applies to the enterprise. Your competitors are already there.
Beverly Macy | Posted 11.07.2011
The bottom line is to do something, even if it fails at first. Do not be a poser talking a good social media game but not really being engaged.
Beverly Macy | Posted 10.05.2011
I tuned in to the Teens in Tech Ustream, being broadcast from PARC in Palo Alto today, and was riveted by the opening comments from Andrew Hsu, founde...
Beverly Macy | Posted 09.16.2011
These days, if you're doing business, you've got to go social. As 'social media' morphs into 'social business,' the conversation is broadening withi...
Beverly Macy | Posted 08.20.2011
We have entered the age of Endless Conversations -- thoughts, messages, links, photos, video, SMS -- all carried along in the massive social river -- ...
Beverly Macy | Posted 08.06.2011
Yes, Facebook presents the possibility of a massive marketplace, some 700 million strong. And a viral video can garner millions of views. But coaxing that interest into a transaction remains the brass ring everyone's grabbing for.
Beverly Macy | Posted 07.23.2011
Jump to May 2011 and corporations are just waking up to the fact that they better get smart fast because real-time social media is here to stay.
Beverly Macy | Posted 05.08.2012