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Gravity Summit

Are You Ready for Social Business?

Beverly Macy | Posted 07.14.2013 | Home
Beverly Macy

Fortune 500 companies need to get smart about social business -- and fast. I can't emphasize enough how important it is for senior teams -- from the CEO on down -- to buck up and get educated on what social means and how it should be implemented throughout the organization.

Harmonic Convergence: Social Media Meets TV with the Launch of Gravity Summit TV

Mary Hall | Posted 10.24.2012 | Home
Mary Hall

Clearly, the time is right for social media and TV to converge.

Why McKinsey Says Social Media Could Add $1.3 Trillion to the Economy

Beverly Macy | Posted 10.08.2012 | Home
Beverly Macy

That's welcome news to the jobs-starved economy. I say it's a natural progression of a truly ubiquitous business process. Social media started as a fad, then became a trend, and is now becoming fully integrated in the fabric of how we do business.

Athletes Want to Reach the Top of Their Game With Social Media

Beverly Macy | Posted 05.08.2012 | Home
Beverly Macy

The growth of social media in sports is through the roof, and market-savvy athletes are using social platforms to extend their brand beyond the field.

Touchdown! The Super Bowl Scores With Social Media Command Center

Beverly Macy | Posted 03.27.2012 | Home
Beverly Macy

The world has finally realized the power of real-time social media and how it can make or break a brand, an event, or a message. Social TV has truly arrived -- and it is entirely controlled by the conversation taking place on Twitter and Facebook -- not by the brand.

Social Media in Sports and Entertainment: Three Mega Trends in 2012

Beverly Macy | Posted 01.29.2012 | Home
Beverly Macy

The age of mass adoption of social media is upon us. Here's the typical engagement loop: I watch a video or read a post. I grab the link, and I push it out to my network. Times seven billion. In real-time. All day, every day.

Social Media -- 4 Trends to Watch in 2012

Beverly Macy | Posted 12.29.2011 | Home
Beverly Macy

You are at a competitive disadvantage if you do not embrace the power of social media and understand how it applies to the enterprise. Your competitors are already there.

Fail Fast, Fail Forward: Lessons in Social Media for Business

Beverly Macy | Posted 11.07.2011 | Home
Beverly Macy

The bottom line is to do something, even if it fails at first. Do not be a poser talking a good social media game but not really being engaged.

Changing Marketplace, Changing Workforce

Beverly Macy | Posted 10.05.2011 | Home
Beverly Macy

I tuned in to the Teens in Tech Ustream, being broadcast from PARC in Palo Alto today, and was riveted by the opening comments from Andrew Hsu, founde...

Social Media Is Morphing Into Social Business

Beverly Macy | Posted 09.16.2011 | Home
Beverly Macy

These days, if you're doing business, you've got to go social. As 'social media' morphs into 'social business,' the conversation is broadening withi...

Endless Conversations and the Future of Marketing

Beverly Macy | Posted 08.20.2011 | Home
Beverly Macy

We have entered the age of Endless Conversations -- thoughts, messages, links, photos, video, SMS -- all carried along in the massive social river -- ...

Social Influence in Real-Time

Beverly Macy | Posted 08.06.2011 | Home
Beverly Macy

Yes, Facebook presents the possibility of a massive marketplace, some 700 million strong. And a viral video can garner millions of views. But coaxing that interest into a transaction remains the brass ring everyone's grabbing for.

The LinkedIn IPO Changes Everything

Beverly Macy | Posted 07.23.2011 | Home
Beverly Macy

Jump to May 2011 and corporations are just waking up to the fact that they better get smart fast because real-time social media is here to stay.