Fortune 500 companies need to get smart about social business -- and fast. I can't emphasize enough how important it is for senior teams -- from the CEO on down -- to buck up and get educated on what social means and how it should be implemented throughout the organization.
That's welcome news to the jobs-starved economy. I say it's a natural progression of a truly ubiquitous business process. Social media started as a fad, then became a trend, and is now becoming fully integrated in the fabric of how we do business.
The world has finally realized the power of real-time social media and how it can make or break a brand, an event, or a message. Social TV has truly arrived -- and it is entirely controlled by the conversation taking place on Twitter and Facebook -- not by the brand.
The age of mass adoption of social media is upon us. Here's the typical engagement loop: I watch a video or read a post. I grab the link, and I push it out to my network. Times seven billion. In real-time. All day, every day.
Yes, Facebook presents the possibility of a massive marketplace, some 700 million strong. And a viral video can garner millions of views. But coaxing that interest into a transaction remains the brass ring everyone's grabbing for.