If Apple, Disney, Coca Cola and other corporate giants benefit from their carefully nurtured brands, why shouldn't nations do the same? "Branding" is a fashionable tool on which some public diplomats rely heavily... perhaps too heavily.
In person, Victoria Beckham is skinny. Anna Wintour OBE is even skinnier. At least that was my impression yesterday at the "GREAT" Britain campaign, in which both were featured at Grand Central's 42nd Street subway shuttle.