iOS app Android app

Green Branding

Sustainability Standards and Sustainability Creep

Gregory Unruh | Posted 08.06.2011 | Green
Gregory Unruh

The sooner companies recognize and get into the greening frenzy the better their chances of influencing the process. Companies are the only entities that can make standards real, by embodying them in products and services.

Sustainability Holism Vs. Green Tokenism

Gregory Unruh | Posted 05.25.2011 | Business
Gregory Unruh

Can "green" and "non-green" brands coexist in the same portfolio? How much can the portfolio sustain? It looks like a lot. Toyota can sell the Prius and Tundra. Pepsi sells Sun Chips and 7-Up.