Read More: Green Frenzy, Branding, Sustainability, Green-Branding, Green Construction, LEED Platinum Certification, Green Standards, Green News
The sooner companies recognize and get into the greening frenzy the better their chances of influencing the process. Companies are the only entities that can make standards real, by embodying them in products and services.
Can "green" and "non-green" brands coexist in the same portfolio? How much can the portfolio sustain? It looks like a lot. Toyota can sell the Prius and Tundra. Pepsi sells Sun Chips and 7-Up.