Individually, a small business might use less energy than a 50-story office building. But cumulatively, small businesses in the U.S. alone contribute roughly $60 billion in annual energy costs and nearly half a billion metric tons of annual carbon emissions each year. That's equivalent to powering half the homes in the U.S. every year. Now consider the number of small businesses across the world, and the environmental impact becomes significant.
Companies that are the largest in their industry face a unique challenge each time they make a move in sustainability. Should they use their scale to change their industry globally for the greater good, or should they prioritize quick wins, creating aspirational, sustainability-based fame for their products?
NRG CEO David Crane's recent blog 'Being Mad As Hell for the Clean Energy Revolution' is spot on. His passion inspires me to join in the call for action on the challenge of climate change and many societal issues that our world faces today.
Lately, there are a lot of articles mentioning San Francisco and the "Tale of Two Cities." They largely refer to economic disparities, but they could just as well be talking about those in the city that understand the connection between green infrastructure and clean air and water, and those that do not.
With a broader mix of clean energy, a climate that is very conducive to EV performance (i.e., not 110 degree Arizona and not negative 40 degree Alaska), and limited geography that virtually eliminates mile-range anxiety, Hawaii is pretty fertile ground for EV infrastructure development and mass market acceptance.
Lots of folks are calling themselves green these days, but aren't actually creating anything uniquely green with their products. Today's green consumer is much more savvy and aware of greenwashing. Take the time to figure out what is actually sustainable about your product before you make claims about it.