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Green Conference

Sustainability Leadership Through Branding: A Woman and a Community of 50,000

Graciela Tiscareno-Sato | Posted 07.31.2012 | Small Business
Graciela Tiscareno-Sato

I recently interviewed a woman affecting positive environmental changes through the process of branding. Branding -- as in, corporate branding done by corporate marketers? Yes, but we must understand how she defines branding first.