Green Consumers

What Green Consumer Polls Should Really Be Asking

Jacquelyn Ottman | Posted 05.03.2012

Read More: Green Products, Green Consumers, Green Marketing, Business Sustainability, Environment, Marketing, Sustainability, Jacquelyn A. Ottman, Green News
Jacquelyn Ottman

Ever since the resurgence of environmentalism in 1990, consumer polls have attempted to measure awareness, attitudes and behaviors towards environment...

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Hispanic Green Leadership Is Restoring America's Jobs, Economy and Environment

Bill Roth | Posted 04.04.2012

Read More: Hispanic-Owned Businesses, Green Consumers, Hispanic Community, Latino Voices News
Bill Roth

The Hispanic community's 50 million citizens now represents over 16% of the U.S. population. Hispanic consumers have over $1 trillion of annual buying power.

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Eco-Conscious Behavior: The New Normal?

Andrea Learned | Posted 05.25.2011

Read More: Green Consumers, Values, Sustainable Business, Green Living, Eco-Aware, Eco-Friendly, Environment, Marketing, Green News
Andrea Learned

There may still be a lot of people who think the concept of greening living is too different from their own way of life. But starting toward sustainability is not as big a leap as you'd think.

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Know Women, Know the Sustainably-Minded Consumer: Part I

Andrea Learned | Posted 05.25.2011

Read More: Gendered Marketing, Sustainable Marketing, Green Consumers, Unconsumerism, Green Consumerism, Green-Consumerism, Green Mom, Consumer Behavior, Marketing to Womem, Green Living, Green Moms, Green Marketing, Gendered Consumer Behavior, Marketing to Moms, Sustainable Consumer, Green News
Andrea Learned

Who's this "sustainable consumer" business types now speak of? And is sustainable consuming even possible? That's the question for brands hoping to sidle into the green marketplace.

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Beyond BP: How consumers can help staunch the toxic tide

Mindy Pennybacker | Posted 05.25.2011

Read More: Energy Efficiency, Energy Conservation, Green Consumers, Gulf Oil Spill, Carbon Footprint, Alternative Energy, Green News
Mindy Pennybacker

"Beyond Petroleum" indeed! It's great that, in response to the Gulf oil tragedy, President Obama has reaffirmed his commitment to clean alternative e...

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Beyond Green

Wendy Gordon | Posted 05.25.2011

Read More: Healthy Eating, Congestion Pricing, Healthy Living, Living, CO2 Labeling, Global Warming, Green-Consumers, Green, Green News
Wendy Gordon

It's not surprising, given the economic stresses on the American family, that many are seeing green in a more serious light -- not as a luxury, but as a necessity to integrate into all aspects of life.

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Taking Copenhagen Personally

Andrea Learned | Posted 05.25.2011

Read More: Sustainable Living, Environmentalism, Sustainability, Green Consumers, Copenhagen 2009, cop15, Sustainable Society, Green News
Andrea Learned

With climate change, as the psychologist put it -- the key may be in developing a culture of engagement that is visible, urgent and personal.

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Green Shopping Still Increasing, But Consumers Want More Information

Huffington Post | Dave Burdick | Posted 05.25.2011

Read More: Green Shopping, Green Consumers, Green Business, Economy, Green News

LiveScience.com reports that people are buying as many or more green products now as they were before the economy, but that they still have questions ...

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Is A Sustainable Trend Sustainable?

Brand Week | Becky Ebenkamp | Posted 05.25.2011

Read More: Sustainable Living, Green Trend, Green Living, Green Consumers, Sustainable Trend, Business News

Is the environmental trend "sustainable"? To be so, marketers mad about the mantra might want to make sure their customers know what it means to maint...

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