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Green Consumers

They're Not Buying It -- Because They're Not Buying It

John Friedman | Posted 08.11.2014 | Business
John Friedman

It is a familiar lament of companies wishing to find a market for environmentally and socially responsible (such as fair trade) goods -- the majority of consumers simply will not pay a premium for these items.

The See-Through Company: 3 Reasons Why Businesses Would Opt for Transparency

Adrian de Groot Ruiz | Posted 01.23.2014 | Business
Adrian de Groot Ruiz

We're living in an age where information travels fast and is becoming a public good. So why share?

What Green Consumer Polls Should Really Be Asking

Jacquelyn Ottman | Posted 06.27.2012 | Green
Jacquelyn Ottman

Ever since the resurgence of environmentalism in 1990, consumer polls have attempted to measure awareness, attitudes and behaviors towards environment...

Hispanic Green Leadership Is Restoring America's Jobs, Economy and Environment

Bill Roth | Posted 06.04.2012 | Latino Voices
Bill Roth

The Hispanic community's 50 million citizens now represents over 16% of the U.S. population. Hispanic consumers have over $1 trillion of annual buying power.

Eco-Conscious Behavior: The New Normal?

Andrea Learned | Posted 05.25.2011 | Green
Andrea Learned

There may still be a lot of people who think the concept of greening living is too different from their own way of life. But starting toward sustainability is not as big a leap as you'd think.

Know Women, Know the Sustainably-Minded Consumer: Part I

Andrea Learned | Posted 05.25.2011 | Green
Andrea Learned

Who's this "sustainable consumer" business types now speak of? And is sustainable consuming even possible? That's the question for brands hoping to sidle into the green marketplace.

Beyond BP: How consumers can help staunch the toxic tide

Mindy Pennybacker | Posted 05.25.2011 | Green
Mindy Pennybacker

"Beyond Petroleum" indeed! It's great that, in response to the Gulf oil tragedy, President Obama has reaffirmed his commitment to clean alternative e...

Taking Copenhagen Personally

Andrea Learned | Posted 05.25.2011 | Green
Andrea Learned

With climate change, as the psychologist put it -- the key may be in developing a culture of engagement that is visible, urgent and personal.

Beyond Green

Wendy Gordon | Posted 05.25.2011 | Green
Wendy Gordon

It's not surprising, given the economic stresses on the American family, that many are seeing green in a more serious light -- not as a luxury, but as a necessity to integrate into all aspects of life.

Green Shopping Still Increasing, But Consumers Want More Information

Huffington Post | Dave Burdick | Posted 05.25.2011 | Green

LiveScience.com reports that people are buying as many or more green products now as they were before the economy, but that they still have questions ...

Is A Sustainable Trend Sustainable?

Brand Week | Becky Ebenkamp | Posted 05.25.2011 | Business

Is the environmental trend "sustainable"? To be so, marketers mad about the mantra might want to make sure their customers know what it means to maint...