Recycling is critically important, but it's only one part of a larger, globally emergent environmental paradigm known as the Circular Economy. As we look forward to America Recycles Day, we are reminded that we have so much more to do.
Earth Day was a powerful first act to what could be a wonderful stage production by drawing worldwide attention to universal environmental issues and setting the stage for changes needed in our own consumption patterns.
The problem with organizations that adopt a bottom line orientation toward sustainability is that they only do those things that are visible and have a quick financial payoff. They spread a veneer over the organization, but they do not change its essential nature.