The tactic--General Electric Co.'s NBC Universal calls it "behavior placement"--is designed to sway viewers to adopt actions they see modeled in their...
AP | Posted 05.25.2011
NEW YORK — NBC Universal says it saved $2 million last year by going green. The media giant has been promoting environmentally friendly efforts...
Paige Donner | Posted 05.25.2011
This year's highlight of the Hollywood Goes Green Summit was the speaker panel on EcoTainment. I was asked to and had the honor of moderating this panel of informed creatives.
NBC | Posted 05.25.2011
NBC/Universal has been promoting various green practices this week with "Green Your Routine" short videos featuring various of their well-known talent...
Olivia Zaleski | Posted 11.17.2011
Kermit's cameo is part of NBC Universal's newest environmental campaign, "Green is Universal."
New York Post | Linda Stasi | Posted 05.25.2011
'30 Rock," the funniest, smartest and best-written comedy on broadcast television, is getting even funnier tonight. If it's possible. Riffing on NBC'...
Wall Street Journal | By AMY CHOZICK | Posted 05.25.2011