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Green Is Universal

NBC's 'Behavior Placement': NBC Pushes Eco-Friendly Messages Through Shows

Wall Street Journal | By AMY CHOZICK | Posted 05.25.2011 | Media

The tactic--General Electric Co.'s NBC Universal calls it "behavior placement"--is designed to sway viewers to adopt actions they see modeled in their...

Greening Hollywood: EcoTainment, Creating Good Content About Doing Good

Paige Donner | Posted 05.25.2011 | Green
Paige Donner

This year's highlight of the Hollywood Goes Green Summit was the speaker panel on EcoTainment. I was asked to and had the honor of moderating this panel of informed creatives.

Conan O'Brien On Going Green: "Walk -- If You're Not Famous" (VIDEO)

NBC | Posted 05.25.2011 | Green

NBC/Universal has been promoting various green practices this week with "Green Your Routine" short videos featuring various of their well-known talent...

NBC Goes For The Green

Olivia Zaleski | Posted 11.17.2011 | Healthy Living
Olivia Zaleski

Kermit's cameo is part of NBC Universal's newest environmental campaign, "Green is Universal."

Gore, Schwimmer Appear Tonight In "30 Rock" Parody Of NBC Greening

New York Post | Linda Stasi | Posted 05.25.2011 | Media

'30 Rock," the funniest, smartest and best-written comedy on broadcast television, is getting even funnier tonight. If it's possible. Riffing on NBC'...