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Green Marketing

4 Tips for Beating the Greenwashing Game

Maria Rodale | Posted 09.24.2014 | Green
Maria Rodale

We live in a world where companies use terms like "natural," "botanical," "pure," and "free" when their products are actually full of harmful chemicals.

How Social Media Influences Eco-Friendly Shopping

Posted 04.23.2013 | Green

From Ned Smith, BusinessNewsDaily Senior Writer: If you’re hoping to woo true environmentalists with your green products or services, you should ...

Eight Ways to Prevent Household Waste for Fun and Profit

Jacquelyn Ottman | Posted 05.06.2013 | Green
Jacquelyn Ottman

Ask a roomful of consumers, "Who here hates to see things go to waste?" and every hand will likely shoot up. But, if everyone hates to waste, then how come we generate so much of it? And what can we do to prevent waste from being created in the first place?

Marketing Your Biobased Commitment to Consumers

Jacquelyn Ottman | Posted 02.13.2013 | Green
Jacquelyn Ottman

Communicating the benefits of "biobased" content, the world's newest ecological marketing term, is often tricky. Biobased represents all of green mark...

Upshot of FTC Revised Green Guides: Stop Touting Products as "Green"

Jacquelyn Ottman | Posted 12.16.2012 | Green
Jacquelyn Ottman

Should CFLs not be Energy Star qualified? Should strawberries destined to hit the road not be labeled organic? Should paper that's on its way to be bleached not be described as 'sustainable'?

Behind the Label: The Ideologies Behind The Lululemon Manifesto

Jessica Marati | Posted 11.28.2012 | Style
Jessica Marati

If I'm going to spend $68 on a sports bra, my money is better spent with a company that authentically embodies the values it promotes.

What Green Consumer Polls Should Really Be Asking

Jacquelyn Ottman | Posted 06.27.2012 | Green
Jacquelyn Ottman

Ever since the resurgence of environmentalism in 1990, consumer polls have attempted to measure awareness, attitudes and behaviors towards environment...

Skepticism of Green Marketing -- Big Trouble When Addressing Latinos

Graciela Tiscareno-Sato | Posted 06.17.2012 | Green
Graciela Tiscareno-Sato

The American Latino consumer community is a highly skeptical community, generally speaking, but one with deep cultural connections to the earth, to creative reuse and to conservation.

Green Lethargy Among College Students? Not So Fast!

Brian F. Keane | Posted 06.05.2012 | College
Brian F. Keane

Energy users will more often than not take action because of the simple reasoning that it's just stupid to power a device when it's not in use. The environmental value comes in as a byproduct of the smart energy action they just made.

Is There Still Green in My Funds?

Marc Stoiber | Posted 09.12.2011 | Business
Marc Stoiber

Despite growing evidence that green products are hitting the mark as far as price and quality, perception is killing them.

Nissan (Finally) Gets the Pitch Right on the Leaf

Andrew Winston | Posted 08.21.2011 | Green
Andrew Winston

After some missteps, Nissan may now be on the right path. An ad I pulled from Fast Company recently hits all the right marks.

The Toilet that Taught Me an Innovation Lesson

Marc Stoiber | Posted 07.24.2011 | Technology
Marc Stoiber

I was a bit surprised to get a note a few weeks back asking if I'd be interested in writing a piece on the Numi toilet, a piece of 'bells and whistles' technology at a price that would make the everyman blanch.

Consumers Never Liked to Pay More for Green to Begin With

Andrew Winston | Posted 07.16.2011 | Green
Andrew Winston

To the extent that the premium-priced green products named by the Times have taken a hit, consumers' disdain isn't news: Recession or not, mass consumers never loved paying extra for green.

Green Goes Mainstream But "Shared Responsibility" Pact Necessary

Kate Kelly | Posted 05.25.2011 | Green
Kate Kelly

Companies are going green with products large and small. From the Nissan Leaf to the household cleaners that promise to reduce the noxious chemicals ...

Earth Day: What Began As Anti-Business Is Now All Big Business

The New York Times | Leslie Kaufman | Posted 05.25.2011 | Green

So strong was the antibusiness sentiment for the first Earth Day in 1970 that organizers took no money from corporations and held teach-ins "to challe...

Gender and the Sweet Spot of Sustainable Business

Andrea Learned | Posted 11.17.2011 | Healthy Living
Andrea Learned

The time has come to equally value what men and women contribute, and encourage them to do so using their own unique styles.

Sustainability Holism Vs. Green Tokenism

Gregory Unruh | Posted 05.25.2011 | Business
Gregory Unruh

Can "green" and "non-green" brands coexist in the same portfolio? How much can the portfolio sustain? It looks like a lot. Toyota can sell the Prius and Tundra. Pepsi sells Sun Chips and 7-Up.

Clear Is The New Clever: Lessons For Promoting Green Packaged Goods

Marc Stoiber | Posted 05.25.2011 | Business
Marc Stoiber

"Advertising is the price companies pay for being un-original." Yves Behar, speaking at TED For years I worked as a creative director in advertising...

Know Women (Moms), Know the Sustainably-Minded Consumer: Part 2

Andrea Learned | Posted 05.25.2011 | Green
Andrea Learned

The Green Mom Eco-cosm wields incredible influence in the broader consumer marketplace. These women represent the voice of the toughest of the tough, sustainably-minded consumer.

Know Women, Know the Sustainably-Minded Consumer: Part I

Andrea Learned | Posted 05.25.2011 | Green
Andrea Learned

Who's this "sustainable consumer" business types now speak of? And is sustainable consuming even possible? That's the question for brands hoping to sidle into the green marketplace.

Sustainability Holism

Gregory Unruh | Posted 05.25.2011 | Green
Gregory Unruh

As more established companies head down the green path, they will find themselves subject to the demands of sustainability holism. Customers will say, "We like your new green product, but what about the other stuff you're selling?"

A Diatribe: Engaging Conventional Business Thinkers with Sustainability

Andrea Learned | Posted 05.25.2011 | Business
Andrea Learned

We must not Today's business leaders must innovate as they always have, but to do so within exciting new parameters that serve planet, people and profits.

20 Ways Farmers Can Improve Their Marketing Chops

David Becker | Posted 05.25.2011 | Green
David Becker

A modest partial list of ways for farmers to craft a story around their products, personalities, and people more effectively, especially at farmers markets.

Starbucks Puts Sticker Shock on Coffee in Brazil

Eric Ehrmann | Posted 05.25.2011 | Business
Eric Ehrmann

Rio -- Brazil's president Luiz Inacio "Lula" da Silva got free coffee from President Obama at the White House Saturday. But back home he'll pay $20 f...

Green Is Dead -- Long Live Green!

Graham Hill | Posted 05.25.2011 | Green
Graham Hill

Sustainable Industries, in its 2009 predictions, hypothesizes that the practice of companies' "going green" is "going down."