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Is "Our Deteriorating Atmosphere" The Best Way To Talk Climate?

Posted 05.25.2011 | Green

Grist has a piece today on a PR firm whose research on engaging the public on climate has leaked. Apparently, their work shows that "climate agnostics...

PR Firm: Talk About "Our Deteriorating Atmosphere" Resonates

Grist | Posted 05.25.2011 | Green

Ditch "global warming." It makes people think of Al Gore more than anything else, too polarizing. "Climate change" is almost as bad. "Our deterioratin...