Why Greentech Needs Strong Brands to Survive
Greentech companies are an interesting study. They're dominated by logical, linear thinkers who enable great innovation, but often fall short when it comes to building brands.
Greentech companies are an interesting study. They're dominated by logical, linear thinkers who enable great innovation, but often fall short when it comes to building brands.
David Milroy | Posted 05.25.2011
Unlike in government, it is difficult to sell green ideas on the open market when business applications have yet to be tested, even if they are backed by good science.
MIT Entrepreneurship Review | Posted 05.25.2011
In the US, entrepreneurs, investors, and policymakers eagerly await projected growth in the energy, waste and water markets. Green startups are Americ...
Posted 05.25.2011
At a General Electric event in New York on Monday, GE and four venture capital partners announced 12 investments, totaling $55 million, in the first d...
Anne Dilenschneider | Posted 05.25.2011
Throughout the United States there is increasing interest in natural burial as a way to honor lives that have been lived with care for the planet.
Robert F. Kennedy Jr. | Posted 05.25.2011
America will not win the arms race of the 21st century with rockets, but with robust investment in and support of U.S.-based green technology. While Congress dawdles, China is clobbering us.
Clint Wilder | Posted 05.25.2011
Looking for some good news? Try the clean energy industry. Beyond the media buzz about polar bears and fluorescent light bulbs, there is serious money being invested and huge growth potential in this sector.
AP | MATTHEW PERRONE | Posted 05.25.2011
WASHINGTON — A Genentech drug received federal approval on Friday to treat breast cancer, a surprise decision that could represent a shift in st...
Marc Stoiber | Posted 07.11.2011