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Facebook's Pivot: It's Now Pay to Play

Andrew Cherwenka | Posted 07.23.2012 | Media
Andrew Cherwenka

If you want to succeed in Facebook today, you have to pay. Start advertising now or you'll never catch up. Ads drive fan growth and a large fan base is key to high reach, a term every marketer understands.

Google Plus for Business: 3 Reasons to Get Excited

Andrew Cherwenka | Posted 01.08.2012 | Technology
Andrew Cherwenka

Google took a big step toward becoming a social branding channel by launching Google Plus Pages for Business this week. Will they succeed in attracting brands to set up their own identities and getting consumers to engage?

How Full-Service Advertising Agencies Are Becoming Interactive

Andrew Cherwenka | Posted 05.25.2011 | Media
Andrew Cherwenka

Technology in the past 10 years moved advertising beyond interruptive one-way push messaging into a two-way participative context. To agencies, this represents more than just a wealth of new media options.