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(VIDEO) GroupM's Gotlieb: "We Refuse to Accept the IAB's Viewability Standard"

Andy Plesser | Posted 01.07.2016 | Media
Andy Plesser

FORT LAUDERDALE  -  If you want to price digital advertising appropriately, don't just look at the rapidly-growing supply of inventory, look beneath...

(VIDEO) Don't Throw Baby Out With Bath Water: GroupM's Gotlieb

Andy Plesser | Posted 01.07.2016 | Business
Andy Plesser

FORT LAUDERDALE -- The rapid development of advertising and marketing technology is allowing buyers to mash up disparate data sets to better inform c...

(VIDEO) GroupM Establishes Marketing Alliance with Fullscreen

Andy Plesser | Posted 01.06.2016 | Technology
Andy Plesser

LAS VEGAS --  WPP's GroupM, a longtime investor in the Los Angeles based MCN Fullscreen, has announced a production alliance with Fullscreen for the ...

(VIDEO) GroupM's Rob Norman: Google, Facebook Have Found the "God Particle" of Marketing

Andy Plesser | Posted 12.28.2015 | Business
Andy Plesser

Using a metaphor of the discovery of the the so-called "God particle" by physicists at the Hadron Collider in Switzerland, GroupM's chief global digit...

(VIDEO) GroupM's Rob Norman CES Preview: The Scope of "Immersive vs. Passive" Experiences

Andy Plesser | Posted 12.17.2015 | Media
Andy Plesser

Insights gleaned from the acres of show floor space at CES will not about the latest curved TV screens, it will be the "bits in the middle" -- meaning...

(VIDEO) Facebook has Global Ad Growth of 50 Percent, GroupM Reports

Andy Plesser | Posted 12.09.2015 | Business
Andy Plesser

Digital advertising will grow globally by about 14 percent in 2016, commanding 31 percent of global ad budgets, reports GroupM in its biannual world...

(VIDEO) GroupM's Gotlieb & Cablevision's Dolan on Audience Measurement Solutions for Addressable TV

Andy Plesser | Posted 12.07.2015 | Business
Andy Plesser

FORT LAUDERDALE -- In an age where connected TV providers can give advertisers accurate viewing data, hot off the box, what good is the decades-old m...

(VIDEO) Cut The Fraud Bull From Ad Pricing: GroupM's Gotlieb

Andy Plesser | Posted 11.25.2015 | Business
Andy Plesser

If you want to price digital advertising appropriately, don't just look at the rapidly-growing supply of inventory, look beneath the surface for what ...

(VIDEO) 'Creative Versioning' For TV Ads Is Here And Now: GroupM's Gotlieb

Andy Plesser | Posted 11.16.2015 | Media
Andy Plesser

The talk in ad land is all about when advertisers will get to deliver super-targed, hyper-optimized TV ads with digital precision. But don't wait for ...

(VIDEO) WPP Taps Brian Lesser as CEO of GroupM North America, Rob Norman Named Chairman

Andy Plesser | Posted 11.06.2015 | Business
Andy Plesser

GroupM, the giant media agency unit of WPP, has named Brian Lesser as CEO of North America, succeeding Kelly Clark, the company announced on Thursday....

(VIDEO) One-to-One Data Will Change the Television Business, WPP's Irwin Gotlieb

Andy Plesser | Posted 11.02.2015 | Business
Andy Plesser

The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning...

(VIDEO) Ad Blocking Is Symptom Of Customer Abuse

Andy Plesser | Posted 10.26.2015 | Technology
Andy Plesser

According to PageFair's latest report, ad blocking grew by 41% globally in the last 12 months and there are now 198 million active adblock users aroun...

(VIDEO) The Growth of Addressable Television will Be Powered by Media Agencies, GroupM's Gotlieb

Andy Plesser | Posted 10.06.2015 | Business
Andy Plesser

Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply.   MSO's including AT&a...

(VIDEO) Irwin Gotlieb on comScore + Rentrak Merger: "It's Time for an Alternative Approach"

Andy Plesser | Posted 10.02.2015 | Media
Andy Plesser

The acquisition of Rentrak by comScore represents "an alternative" approach to Nielsen, says Irwin Gotlieb, Chairman of GroupM, the media buying unit ...

(VIDEO) WPP's BuzzFeed Residency Driven By Data: GroupM's Norman

Andy Plesser | Posted 09.12.2015 | Media
Andy Plesser

What does the flow of attention across social platforms and news article look like when it is actually happening? That's what WPP's advertising clients may get to find out, thanks to the ad holding group's new partnership with BuzzFeed.

The Thrill of the Media Biz Past, Present and Future: an Interview with Irwin Gotlieb (VIDEO)

Andy Plesser | Posted 08.25.2015 | Media
Andy Plesser

In Irwin Gotlieb's view, what should make the ad industry exciting to young people is the variety of skills they'll get to learn and clients they'll get to serve.

(VIDEO) Addressable TV Poised to Crack the $70 Billion Market

Andy Plesser | Posted 07.21.2015 | Media
Andy Plesser

CANNES -- Addressable TV has been in development for the last decade, but only now is it beginning to reach scale. That means that gross ratings point...

(VIDEO) TV Isn't Dead: Viewership Decline is Due to "Broken" Audience Measurement, GroupM's Gotlieb

Andy Plesser | Posted 07.10.2015 | Business
Andy Plesser

CANNES -  Something dramatic happened to TV viewing about 18 months ago: Aggregate viewing dropped.  This has happened in large part as audiences m...

(VIDEO) Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM's Rob Norman Explains Why it Matters

Andy Plesser | Posted 07.09.2015 | Media
Andy Plesser

CANNES -- Social platforms have made some big announcements in recent weeks, with both Twitter's Project Lightning and Snapchat's 3v Advertising due ...

(VIDEO) GroupM's Gotlieb Says Reviews Often Happen When Agencies 'Over-Promise'

Andy Plesser | Posted 07.03.2015 | Media
Andy Plesser

CANNES -- According to GroupM Chairman Irwin Gotlieb, many media reviews are happening at least in part because of a bad habit agencies have developed...

(VIDEO) "This Is the Year of Addressable TV, It Is Totally Transformational": GroupM's Gotlieb

Andy Plesser | Posted 06.18.2015 | Media
Andy Plesser

The opportunity for advertisers to deliver TV ads to specific homes, via cable and satellite boxes and connected TV's is "totally transformational" an...

(VIDEO) Cablevision Finds Success With Census-Level, Impression-Based Ads

Andy Plesser | Posted 06.16.2015 | Business
Andy Plesser

Addressable advertising can yield huge new opportunities in TV with "impression-based selling," says Kristin Dolan, Chief Operating Officer of Cablevision Systems Corporation, in this interview with Beet.TV.

(VIDEO) Media Future Is Disruption And Data: GroupM's Gotlieb

Andy Plesser | Posted 06.22.2015 | Media
Andy Plesser

After two decades with the world's largest ad media company by billings, the man they call "the king of advertising" is still hungry, still changing....

(VIDEO) GroupM's Norman: Facebook Lags Twitter For Video Advertisers

Andy Plesser | Posted 06.10.2015 | Technology
Andy Plesser

AUSTIN - Facebook wants to make a big splash in the world of video advertising. But failings in its offering mean it still has a way to go, according...

(VIDEO) Viewable Ads Are Up By 30%: GroupM's Montgomery

Andy Plesser | Posted 05.26.2015 | Technology
Andy Plesser

AUSTIN -- If you believe some of the shocking stats over the last 18 months, close to half of online ads sold may not even technically be able to ...