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(VIDEO) Cut The Fraud Bull From Ad Pricing: GroupM's Gotlieb

Andy Plesser | Posted 11.25.2015 | Business
Andy Plesser

If you want to price digital advertising appropriately, don't just look at the rapidly-growing supply of inventory, look beneath the surface for what ...

(VIDEO) 'Creative Versioning' For TV Ads Is Here And Now: GroupM's Gotlieb

Andy Plesser | Posted 11.16.2015 | Media
Andy Plesser

The talk in ad land is all about when advertisers will get to deliver super-targed, hyper-optimized TV ads with digital precision. But don't wait for ...

(VIDEO) WPP Taps Brian Lesser as CEO of GroupM North America, Rob Norman Named Chairman

Andy Plesser | Posted 11.06.2015 | Business
Andy Plesser

GroupM, the giant media agency unit of WPP, has named Brian Lesser as CEO of North America, succeeding Kelly Clark, the company announced on Thursday....

(VIDEO) One-to-One Data Will Change the Television Business, WPP's Irwin Gotlieb

Andy Plesser | Posted 11.02.2015 | Business
Andy Plesser

The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning...

(VIDEO) Ad Blocking Is Symptom Of Customer Abuse

Andy Plesser | Posted 10.26.2015 | Technology
Andy Plesser

According to PageFair's latest report, ad blocking grew by 41% globally in the last 12 months and there are now 198 million active adblock users aroun...

(VIDEO) The Growth of Addressable Television will Be Powered by Media Agencies, GroupM's Gotlieb

Andy Plesser | Posted 10.06.2015 | Business
Andy Plesser

Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply.   MSO's including AT&a...

(VIDEO) Irwin Gotlieb on comScore + Rentrak Merger: "It's Time for an Alternative Approach"

Andy Plesser | Posted 10.02.2015 | Media
Andy Plesser

The acquisition of Rentrak by comScore represents "an alternative" approach to Nielsen, says Irwin Gotlieb, Chairman of GroupM, the media buying unit ...

(VIDEO) WPP's BuzzFeed Residency Driven By Data: GroupM's Norman

Andy Plesser | Posted 09.12.2015 | Media
Andy Plesser

What does the flow of attention across social platforms and news article look like when it is actually happening? That's what WPP's advertising clients may get to find out, thanks to the ad holding group's new partnership with BuzzFeed.

The Thrill of the Media Biz Past, Present and Future: an Interview with Irwin Gotlieb (VIDEO)

Andy Plesser | Posted 08.25.2015 | Media
Andy Plesser

In Irwin Gotlieb's view, what should make the ad industry exciting to young people is the variety of skills they'll get to learn and clients they'll get to serve.

(VIDEO) Addressable TV Poised to Crack the $70 Billion Market

Andy Plesser | Posted 07.21.2015 | Media
Andy Plesser

CANNES -- Addressable TV has been in development for the last decade, but only now is it beginning to reach scale. That means that gross ratings point...

(VIDEO) TV Isn't Dead: Viewership Decline is Due to "Broken" Audience Measurement, GroupM's Gotlieb

Andy Plesser | Posted 07.10.2015 | Business
Andy Plesser

CANNES -  Something dramatic happened to TV viewing about 18 months ago: Aggregate viewing dropped.  This has happened in large part as audiences m...

(VIDEO) Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM's Rob Norman Explains Why it Matters

Andy Plesser | Posted 07.09.2015 | Media
Andy Plesser

CANNES -- Social platforms have made some big announcements in recent weeks, with both Twitter's Project Lightning and Snapchat's 3v Advertising due ...

(VIDEO) GroupM's Gotlieb Says Reviews Often Happen When Agencies 'Over-Promise'

Andy Plesser | Posted 07.03.2015 | Media
Andy Plesser

CANNES -- According to GroupM Chairman Irwin Gotlieb, many media reviews are happening at least in part because of a bad habit agencies have developed...

(VIDEO) "This Is the Year of Addressable TV, It Is Totally Transformational": GroupM's Gotlieb

Andy Plesser | Posted 06.18.2015 | Media
Andy Plesser

The opportunity for advertisers to deliver TV ads to specific homes, via cable and satellite boxes and connected TV's is "totally transformational" an...

(VIDEO) Cablevision Finds Success With Census-Level, Impression-Based Ads

Andy Plesser | Posted 06.16.2015 | Business
Andy Plesser

Addressable advertising can yield huge new opportunities in TV with "impression-based selling," says Kristin Dolan, Chief Operating Officer of Cablevision Systems Corporation, in this interview with Beet.TV.

(VIDEO) Media Future Is Disruption And Data: GroupM's Gotlieb

Andy Plesser | Posted 06.22.2015 | Media
Andy Plesser

After two decades with the world's largest ad media company by billings, the man they call "the king of advertising" is still hungry, still changing....

(VIDEO) GroupM's Norman: Facebook Lags Twitter For Video Advertisers

Andy Plesser | Posted 06.10.2015 | Technology
Andy Plesser

AUSTIN - Facebook wants to make a big splash in the world of video advertising. But failings in its offering mean it still has a way to go, according...

(VIDEO) Viewable Ads Are Up By 30%: GroupM's Montgomery

Andy Plesser | Posted 05.26.2015 | Technology
Andy Plesser

AUSTIN -- If you believe some of the shocking stats over the last 18 months, close to half of online ads sold may not even technically be able to ...

(VIDEO) GroupM's Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

Andy Plesser | Posted 05.24.2015 | Media
Andy Plesser

AUSTIN -- Many digital media executives expect it is only a matter of time before "programmatic" advertising - the collection of techniques which auto...

(VIDEO) Making the "Media Revolution:" IPG's Roth, WPP's Sorrell, AOL's Armstrong and GroupM's Gotlieb

Andy Plesser | Posted 04.26.2015 | Media
Andy Plesser

The role of the media agency is dramatically changing with entrance of "biased" tech companies, says Michael I. Roth, CEO of Interpublic Group. He say...

(VIDEO) Making the "Media Revolution:" IPG's Roth, WPP's Sorrell, AOL's Armstrong and GroupM's Gotlieb

Andy Plesser | Posted 04.26.2015 | Media
Andy Plesser

The role of the media agency is dramatically changing with entrance of "biased" tech companies, says Michael I. Roth, CEO of Interpublic Group. He say...

(VIDEO) TV in Transition: Advertisers "Still have the Runway to Make it Right," GroupM's Rob Norman

Andy Plesser | Posted 09.07.2014 | Business
Andy Plesser

CANNES, France - While the predominant consumption of video still takes place on the television screen, the industry is moving to a world where the de...

(VIDEO) Mobile Has Become the "Dominant Digital Advertising Platform," GroupM's Rob Norman

Andy Plesser | Posted 08.25.2014 | Technology
Andy Plesser

From being a niche advertising sector not too long ago, mobile advertising has fast become the dominant digital advertising platform, says Rob Norman,...

Cannes 2014 Shingerview: Rob Norman, GroupM

David Shing | Posted 08.25.2014 | Media
David Shing

Rob Norman, GroupM's Global Chief Digital Officer, sat down with me in Cannes to talk about all things digital.

(VIDEO) GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

Andy Plesser | Posted 08.09.2014 | Business
Andy Plesser

Thus far, the rise of automated, "programmatic" online ad-trading techniques has come with the rise of open ad exchanges. But GroupM, parent of the WP...