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The Thrill of the Media Biz Past, Present and Future: an Interview with Irwin Gotlieb (VIDEO)

Andy Plesser | Posted 08.25.2015 | Media
Andy Plesser

In Irwin Gotlieb's view, what should make the ad industry exciting to young people is the variety of skills they'll get to learn and clients they'll get to serve.

(VIDEO) Addressable TV Poised to Crack the $70 Billion Market

Andy Plesser | Posted 07.21.2015 | Media
Andy Plesser

CANNES -- Addressable TV has been in development for the last decade, but only now is it beginning to reach scale. That means that gross ratings point...

(VIDEO) TV Isn't Dead: Viewership Decline is Due to "Broken" Audience Measurement, GroupM's Gotlieb

Andy Plesser | Posted 07.10.2015 | Business
Andy Plesser

CANNES -  Something dramatic happened to TV viewing about 18 months ago: Aggregate viewing dropped.  This has happened in large part as audiences m...

(VIDEO) Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM's Rob Norman Explains Why it Matters

Andy Plesser | Posted 07.09.2015 | Media
Andy Plesser

CANNES -- Social platforms have made some big announcements in recent weeks, with both Twitter's Project Lightning and Snapchat's 3v Advertising due ...

(VIDEO) GroupM's Gotlieb Says Reviews Often Happen When Agencies 'Over-Promise'

Andy Plesser | Posted 07.03.2015 | Media
Andy Plesser

CANNES -- According to GroupM Chairman Irwin Gotlieb, many media reviews are happening at least in part because of a bad habit agencies have developed...

(VIDEO) "This Is the Year of Addressable TV, It Is Totally Transformational": GroupM's Gotlieb

Andy Plesser | Posted 06.18.2015 | Media
Andy Plesser

The opportunity for advertisers to deliver TV ads to specific homes, via cable and satellite boxes and connected TV's is "totally transformational" an...

(VIDEO) Cablevision Finds Success With Census-Level, Impression-Based Ads

Andy Plesser | Posted 06.16.2015 | Business
Andy Plesser

Addressable advertising can yield huge new opportunities in TV with "impression-based selling," says Kristin Dolan, Chief Operating Officer of Cablevision Systems Corporation, in this interview with Beet.TV.

(VIDEO) Media Future Is Disruption And Data: GroupM's Gotlieb

Andy Plesser | Posted 06.22.2015 | Media
Andy Plesser

After two decades with the world's largest ad media company by billings, the man they call "the king of advertising" is still hungry, still changing....

(VIDEO) GroupM's Norman: Facebook Lags Twitter For Video Advertisers

Andy Plesser | Posted 06.10.2015 | Technology
Andy Plesser

AUSTIN - Facebook wants to make a big splash in the world of video advertising. But failings in its offering mean it still has a way to go, according...

(VIDEO) Viewable Ads Are Up By 30%: GroupM's Montgomery

Andy Plesser | Posted 05.26.2015 | Technology
Andy Plesser

AUSTIN -- If you believe some of the shocking stats over the last 18 months, close to half of online ads sold may not even technically be able to ...

(VIDEO) GroupM's Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

Andy Plesser | Posted 05.24.2015 | Media
Andy Plesser

AUSTIN -- Many digital media executives expect it is only a matter of time before "programmatic" advertising - the collection of techniques which auto...

(VIDEO) Making the "Media Revolution:" IPG's Roth, WPP's Sorrell, AOL's Armstrong and GroupM's Gotlieb

Andy Plesser | Posted 04.26.2015 | Media
Andy Plesser

The role of the media agency is dramatically changing with entrance of "biased" tech companies, says Michael I. Roth, CEO of Interpublic Group. He say...

(VIDEO) Making the "Media Revolution:" IPG's Roth, WPP's Sorrell, AOL's Armstrong and GroupM's Gotlieb

Andy Plesser | Posted 04.26.2015 | Media
Andy Plesser

The role of the media agency is dramatically changing with entrance of "biased" tech companies, says Michael I. Roth, CEO of Interpublic Group. He say...

(VIDEO) TV in Transition: Advertisers "Still have the Runway to Make it Right," GroupM's Rob Norman

Andy Plesser | Posted 09.07.2014 | Business
Andy Plesser

CANNES, France - While the predominant consumption of video still takes place on the television screen, the industry is moving to a world where the de...

(VIDEO) Mobile Has Become the "Dominant Digital Advertising Platform," GroupM's Rob Norman

Andy Plesser | Posted 08.25.2014 | Technology
Andy Plesser

From being a niche advertising sector not too long ago, mobile advertising has fast become the dominant digital advertising platform, says Rob Norman,...

Cannes 2014 Shingerview: Rob Norman, GroupM

David Shing | Posted 08.25.2014 | Media
David Shing

Rob Norman, GroupM's Global Chief Digital Officer, sat down with me in Cannes to talk about all things digital.

(VIDEO) GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

Andy Plesser | Posted 08.09.2014 | Business
Andy Plesser

Thus far, the rise of automated, "programmatic" online ad-trading techniques has come with the rise of open ad exchanges. But GroupM, parent of the WP...

(VIDEO) Xaxis Combats TV Distraction With Synchronized Mobile Ads

Andy Plesser | Posted 07.20.2014 | Media
Andy Plesser

LONDON -- Now that TV viewers are using mobile devices to distract themselves from TV ads, GroupM's data-driven Xaxis unit is trying to bring those...

(VIDEO) Snowden Revelations Brings Ad Execs to White House

Andy Plesser | Posted 05.18.2014 | Media
Andy Plesser

The revelations of vast personal data collection by the U.S. government has had a big impact on consumer's perception  of the advertising business.

'Branded Video Has Five Seconds To Impress': Group M's Rob Norman

Andy Plesser | Posted 04.27.2014 | Business
Andy Plesser

The emerging space of editorial video content produced by brand marketers is so new that there are few benchmarks for a successful campaign, says Grou...

(VIDEO) "Implantable" Media is the Next Big Thing, GroupM's Irwin Gotlieb

Andy Plesser | Posted 04.12.2014 | Technology
Andy Plesser

Irwin Gotlieb, the ad man who is widely credited with creating the media agency entity, with the formation of WPP's GroupM unit, has grown fond of his...

GroupM's Rob Norman: For Content Marketing, Context Is King

Andy Plesser | Posted 03.29.2014 | Business
Andy Plesser

VIEQUES, PR -- Everyone's talking about "content marketing", "native advertising" or "branded content" - the hybridization of editorial and marketing ...

Look Who's Heading to Vieques for the Annual #BeetRetreat, presented by Videology with AOL On

Andy Plesser | Posted 03.24.2014 | Media
Andy Plesser

The third annual Beet.TV Executive Retreat on January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques.   Over the course of two...

GroupM's Gotlieb On Smart Cars' 'Space Race' For Apple, Google

Andy Plesser | Posted 03.16.2014 | Business
Andy Plesser

LAS VEGAS - In a world where mobile phones are replaced every two years or so, it's frustrating that vehicles' longer ownership terms make in-car ente...

WPP's GroupM Unit Says Half of Agency's Video Ads in EMEA are "Targeted"

Andy Plesser | Posted 01.25.2014 | Technology
Andy Plesser

LONDON - Videos is the fastest part of Xaxis, the data and technology of GroupM, media agency division of  WPP.  It has been a "watershed" year wher...