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(VIDEO) GroupM's Norman: Consumer Entertainment Choices A 'Complicated Puzzle'

Andy Plesser | Posted 01.03.2017 | Media
Andy Plesser

One expects to see faster chipsets from the NVIDIAs and Qualcomms of the world at CES 2017, plus more dazzling television screens. But for TV programm...

(VIDEO) GroupM's Rob Norman: Viewability Not Acceptable in Feed-Based Environments

Andy Plesser | Posted 12.21.2016 | Media
Andy Plesser

While digital ad viewability probably won't be the "topic de jure" at CES 2017, GroupM is taking into account modifiers for U.S. feed-based video adve...

(VIDEO) Half Of TV Ads Could Be Addressable, GroupM's Nielsen Thinks

Andy Plesser | Posted 12.07.2016 | Media
Andy Plesser

LONDON -- About 42% of US homes are now able to receive so-called "addressable advertising" - TV ads custom-targeted at individual homes thanks to one...

(VIDEO) Wall-Size TV's To Internet Of Things Security: GroupM's Gotlieb On CES 2017

Andy Plesser | Posted 12.07.2016 | Technology
Andy Plesser

LONDON - As he looks ahead to CES 2017, GroupM Chairman Irwin Gotlieb sees "enormous developments" in all six categories that are typically his focus ...

(VIDEO) INVIDI Buys GroupM A Place At Addressable's Table: Gottlieb

Andy Plesser | Posted 12.04.2016 | Media
Andy Plesser

LONDON -- In what is beginning to look like a season of exits for video ad-tech startups, addressable TV specialist INVIDI was last month acquired by...

(VIDEO) GroupM Connect Is WPP's 'Unifier' In Real-Time Media Space

Andy Plesser | Posted 09.28.2016 | Business
Andy Plesser

COLOGNE-WPP Group hasn't wasted any time incubating GroupM Connect, its digital agency platform specializing in real-time and biddable media. In two y...

(VIDEO) GroupM Well Beyond Addressable TV Testing: Modi Media's Power

Andy Plesser | Posted 06.09.2016 | Media
Andy Plesser

If your allergies are acting up, you just might see a television ad for the appropriate remedy, courtesy of Modi Media. Having moved well beyond the ...

(VIDEO) Targeted Ads Need Standards for Creativity, GroupM' Tilds

Andy Plesser | Posted 06.09.2016 | Media
Andy Plesser

The technology behind targeted media has developed robustly, but the creative side still needs work. However, that's poised to change as the industry...

(VIDEO) Ari Bluman, Tireless Advocate for Digital Advertising Integrity, Dead at 44

Andy Plesser | Posted 05.26.2016 | Media
Andy Plesser

Ari Bluman, Chief Investment Office of GroupM, a relentless proponent of a clean, well lit place for digital advertising, who tirelessly pushed  for ...

Video On Twitter, Other Social Platforms Requires More Creative Approach To Story Telling: GroupM (VIDEO)

Andy Plesser | Posted 04.01.2016 | Media
Andy Plesser

MIAMI - Short attention spans among people engaging with video ads on social media platforms requires more focus on developing short-form creative ins...

(VIDEO) GroupM's Lesser: The Future Of All Media is Digital and Programmatic

Andy Plesser | Posted 03.29.2016 | Media
Andy Plesser

MIAMI - Less than six months into his role as CEO of North America for GroupM, Brian Lesser offers this vision of the future of media: it all will be ...

(VIDEO) VR's Chicken-And-Egg Future For Marketers: GroupM's Litman

Andy Plesser | Posted 03.15.2016 | Technology
Andy Plesser

Virtual reality could offer unprecedented immersion for brand audiences - if the technology becomes a genuine reality, according to an executive from...

(VIDEO) Programmatic 2.0 Is Here: Group M's Kowan

Andy Plesser | Posted 02.11.2017 | Media
Andy Plesser

VIEQUES, PR -- So-called programmatic techniques for trading online ads burst on the scene quickly, and is now forecast to make up 72% of total digit...

(VIDEO) GroupM's Gotlieb: "We Refuse to Accept the IAB's Viewability Standard"

Andy Plesser | Posted 01.07.2017 | Media
Andy Plesser

FORT LAUDERDALE  -  If you want to price digital advertising appropriately, don't just look at the rapidly-growing supply of inventory, look beneath...

(VIDEO) Don't Throw Baby Out With Bath Water: GroupM's Gotlieb

Andy Plesser | Posted 01.07.2017 | Business
Andy Plesser

FORT LAUDERDALE -- The rapid development of advertising and marketing technology is allowing buyers to mash up disparate data sets to better inform c...

(VIDEO) GroupM Establishes Marketing Alliance with Fullscreen

Andy Plesser | Posted 01.06.2017 | Technology
Andy Plesser

LAS VEGAS --  WPP's GroupM, a longtime investor in the Los Angeles based MCN Fullscreen, has announced a production alliance with Fullscreen for the ...

(VIDEO) GroupM's Rob Norman: Google, Facebook Have Found the "God Particle" of Marketing

Andy Plesser | Posted 12.28.2016 | Business
Andy Plesser

Using a metaphor of the discovery of the the so-called "God particle" by physicists at the Hadron Collider in Switzerland, GroupM's chief global digit...

(VIDEO) GroupM's Rob Norman CES Preview: The Scope of "Immersive vs. Passive" Experiences

Andy Plesser | Posted 12.17.2016 | Media
Andy Plesser

Insights gleaned from the acres of show floor space at CES will not about the latest curved TV screens, it will be the "bits in the middle" -- meaning...

(VIDEO) Facebook has Global Ad Growth of 50 Percent, GroupM Reports

Andy Plesser | Posted 12.09.2016 | Business
Andy Plesser

Digital advertising will grow globally by about 14 percent in 2016, commanding 31 percent of global ad budgets, reports GroupM in its biannual world...

(VIDEO) GroupM's Gotlieb & Cablevision's Dolan on Audience Measurement Solutions for Addressable TV

Andy Plesser | Posted 12.07.2016 | Business
Andy Plesser

FORT LAUDERDALE -- In an age where connected TV providers can give advertisers accurate viewing data, hot off the box, what good is the decades-old m...

(VIDEO) Cut The Fraud Bull From Ad Pricing: GroupM's Gotlieb

Andy Plesser | Posted 11.25.2016 | Business
Andy Plesser

If you want to price digital advertising appropriately, don't just look at the rapidly-growing supply of inventory, look beneath the surface for what ...

(VIDEO) 'Creative Versioning' For TV Ads Is Here And Now: GroupM's Gotlieb

Andy Plesser | Posted 11.16.2016 | Media
Andy Plesser

The talk in ad land is all about when advertisers will get to deliver super-targed, hyper-optimized TV ads with digital precision. But don't wait for ...

(VIDEO) WPP Taps Brian Lesser as CEO of GroupM North America, Rob Norman Named Chairman

Andy Plesser | Posted 11.06.2016 | Business
Andy Plesser

GroupM, the giant media agency unit of WPP, has named Brian Lesser as CEO of North America, succeeding Kelly Clark, the company announced on Thursday....

(VIDEO) One-to-One Data Will Change the Television Business, WPP's Irwin Gotlieb

Andy Plesser | Posted 11.02.2016 | Business
Andy Plesser

The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning...

(VIDEO) Ad Blocking Is Symptom Of Customer Abuse

Andy Plesser | Posted 10.26.2016 | Technology
Andy Plesser

According to PageFair's latest report, ad blocking grew by 41% globally in the last 12 months and there are now 198 million active adblock users aroun...