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Growth Hacking

Are You Missing Something Vital from Your Growth Hacking Strategy?

Brett Relander | Posted 04.15.2015 | Business
Brett Relander

While growth hacking is attracting a tremendous amount of attention today, it is frequently misunderstood. Often associated with the acquisition of users through viral means, "going viral" is really only one aspect of a comprehensive growth hacking strategy.

7 Ways Bloggers Are Growth Hacking Their Content

Courtney O'Connell | Posted 04.08.2015 | Business
Courtney O'Connell

Writing, filming and/or designing good content takes a lot of work, especially if it is done well. If you are going to put the work into creating good content, then you want to make sure it can be viewed by as many people as possible.

Internet Sensations Explain How to Go Viral

Sajeel Qureshi | Posted 03.18.2015 | Small Business
Sajeel Qureshi

Viral marketing is the fastest and quickest way you can spread a message. Just ask Justin Bieber. But for every hit content piece that goes viral there is an Internet dump of content that got discarded or deemed irrelevant because no one saw it.

4 Things Michael Jackson Knew About Content Marketing

Sajeel Qureshi | Posted 05.04.2015 | Small Business
Sajeel Qureshi

What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely.

7 Marketing Tools to Get You Through the Day

Alex Ivanovs | Posted 05.02.2015 | Small Business
Alex Ivanovs

In the perfect world, we would rely on a few apps and tools for spreading the word about our company, and that would bring enough attention by itself, but the reality is that we do need to be creative, and innovative when it comes to putting marketing tools to the test.

3 Growth Hacking Tips to Master From Drug Dealers

Sajeel Qureshi | Posted 04.11.2015 | Small Business
Sajeel Qureshi

How can something disastrous to your health and expensive like narcotics have such a huge following? Through uncomplicated and effective growth hacking. Here are three things you can learn from the marketing environment for drugs.

The Ultimate Guide to Growth Hacking

Brett Relander | Posted 03.16.2015 | Business
Brett Relander

SEO. Social Media. Content marketing. They are all popular forms of marketing to drive traffic. Even so, if you think that you have all of your bases covered, if you are not yet leveraging the power of growth hacking, you are leaving a portion of your customer base untapped.

3 Things the X-Men Know About Digital Marketing That You Don't

Sajeel Qureshi | Posted 02.28.2015 | Small Business
Sajeel Qureshi

The X Men are the world's greatest super team. They have a team that works together, trains together and is fueled by a great leader. The only way they could achieve their goals is through teamwork and a slew of skill sets to pull from.

4 Ways to Get More Out of Mobile App Marketing

Rahul Varshneya | Posted 01.24.2015 | Small Business
Rahul Varshneya

Marketing begins the day you put your mobile app idea into production. When growing or scaling your mobile startup, you have to look at a much broader spectrum of marketing effort, instead of just customer acquisition.

The 4 Types of Viral Content: A Study Based on 300 Social Media Accounts

Sajeel Qureshi | Posted 12.22.2014 | Small Business
Sajeel Qureshi

The 4 Types Of Viral Content - A Study Based on 300 Social Media Accounts Recently our team at Computan studied 300 social media accounts on Facebo...

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 11.16.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

Test Any Business Idea for Less Than $400

Sajeel Qureshi | Posted 11.05.2014 | Small Business
Sajeel Qureshi

You've got a great idea for a new store, app or restaurant. Should you quit your job and invest before doing basic marketing research? It's amazing how many businesses are started on a hunch or feeling. Instead, budget $400 in some general digital marketing tactics to test the waters out by doing the following.

4 Things Businesses Can Learn From Sports

Sajeel Qureshi | Posted 08.18.2014 | Business
Sajeel Qureshi

For us, sports is a recreational activity to alleviate work stress. However, if you apply the lessons learned from playing sports, you'll learn the board room and the basketball court have lots in common.

The Growth Hackers Guide to Good UX

Elaine Thompson | Posted 05.20.2014 | Technology
Elaine Thompson

Most start ups don't have enough traffic to test accurately at the very beginning ie they are still grappling around trying to get users at the top of their funnel.

Software is Eating Marketing

Michael B. Fishbein | Posted 04.27.2014 | Business
Michael B. Fishbein

Like so many industries today, technology is changing the field of marketing and advertising. The way people buy is changing. The way people consume m...

7 Rules for Marketing a Start Up

Elaine Thompson | Posted 01.25.2014 | Technology
Elaine Thompson

Stick with these seven rules and you will have a good basis to make your next big idea spread like wildfire.

How Facebook, Twitter and Other Startups Got Big

Ryan Holiday | Posted 01.23.2014 | Technology
Ryan Holiday

Self-imposed discipline with a bent towards results rather than "creative" and sustainability spending is unfortunately not the norm in the marketing industry. But it is increasingly the practice of these tech companies.

What Is Growth Hacking? A Definition and a Call to Action

Ryan Holiday | Posted 11.04.2013 | Business
Ryan Holiday

While traditional marketing chases vague notions like "branding" and "mind share," growth hackers relentlessly pursue users and growth -- and when they do it right, those users beget more users, who beget more users.

Viral Loops or Viral Oops?

Nir Eyal | Posted 06.03.2013 | Technology
Nir Eyal

For creative people working on exciting new technologies, growth feels great. But we should be cautious of using techniques that have a high likelihood of being viral oops instead of viral loops.

How to Acquire Your First Users Without Spending Money

Michael B. Fishbein | Posted 02.16.2013 | Business
Michael B. Fishbein

While I do believe that the best marketing in the world can't help a bad product, and that marketing a great product will make growth a lot easier, user acquisition tactics will probably always be necessary.