Social engagement managers fear a lot of things: typos; dead links; people asking if you "just tweet for a living"; and tweeting from the wrong account in Tweetdeck, or worse, on mobile late some Friday night... But if there's one thing we don't have to fear anymore, it's building our following and justifying our job's importance, thanks to Gary Vaynerchuck's new book, "Jab, Jab, Jab, Right Hook."
On Dec. 26, 2004, my life changed forever. That day, the tsunami struck Asia, killing hundreds of thousands of people. I learned that the resort I was scheduled to visit just three days later, Charlie's Beach Resort in Koh Phi Phi, had been completely wiped out, with no survivors. It made me deeply question the way I was living.