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Gun Marketing

Child's Play -- the Business of Guns in America

Robert Muggah | Posted 07.05.2013 | Politics
Robert Muggah

There are gaping holes when it comes to regulating the misuse of guns by children. Much more can be done to keep the young away from guns -- at both ends of the barrel.

Tom Zeller Jr.

How Gun Companies Play The 'Man Card' In Advertising | Tom Zeller Jr. | Posted 12.20.2012 | Business

The gunmaker Bushmaster's muscular ad campaign, which allowed visitors to earn a so-called "Man Card" by answering a battery of cheeky questions -- Ca...

NRA Meets in MO -- State Ranks #1 in Black Homicide Victimization, Most Involving Guns

Josh Sugarmann | Posted 06.12.2012 | Politics
Josh Sugarmann

This week, our nation's self-proclaimed "oldest civil rights organization" is setting up camp in St. Louis, Missouri, for its annual meeting and gun industry exposition, a celebration of Freedom!, Freedom!, and yes, even more Freedom!

The Collapse of the AR-15 Assault Weapon Market

Josh Sugarmann | Posted 05.25.2011 | Politics
Josh Sugarmann

One of the greatest talents of the NRA and the gun industry has been their ability exploit high-profile events -- the Brady Bill; Y2K; the election Barack Obama -- to pump up gun sales.