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Happy Customers

How Doing What You Say Can Be a Differentiator for Your Business

Ian Altman | Posted 07.15.2013 | Business
Ian Altman

As I wrote last week, my wife and I recently purchased new mattresses. Though I have received many emails asking which ones, I am staying clear of nam...

Mikey Likes It! How to Leverage a Satisfied Customer

Andrea Sittig-Rolf | Posted 11.13.2011 | Small Business
Andrea Sittig-Rolf

Every business should assemble an Ambassador Toolkit. It'll help you better leverage your satisfied customers and turn them into a walking and talking word-of-mouth army.

The Biochemistry of Sales

Rick Foster | Posted 05.25.2011 | Business
Rick Foster

Any seasoned salesperson will describe a sales-positive customer in the following terms: relaxed, focused, high-trust, happy. The question is, can salespeople consciously create these biochemically-induced states?