This "Feminist Fad" embodies all the wrong things for the right reasons. I am all for the courage of conviction, for women to earn their just rights, but it's gone too far. It's about responding rationally to injustices, not reacting. Saying you are a feminist can't make you a cool kid, but being one in every action every day, this is what makes a true feminist.
This year, Urban Outfitters sold a "vintage" Kent State sweatshirt tastefully splattered with red paint while Donald Sterling's racial comments cost him his NBA franchise. It's been a raucous year in the public arena, expressed perfectly by a parade of PR blunders that is as impressive in scope as it is in sheer absurdity.