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Havas Worldwide

(VIDEO) Havas' Kinsella: As Agencies Rush To Data, How Deep Is Too Deep?

Andy Plesser | Posted 01.03.2017 | Media
Andy Plesser

Is there such a thing as too much data in advertising and media? Quite possibly, according to the CEO of Havas North America. "I still see an incredib...

(VIDEO) Havas Likes The Sound Of Music For Marketing ROI

Andy Plesser | Posted 01.08.2017 | Media
Andy Plesser

LAS VEGAS -- Time was, artists rejected the overtures of marketers. In a little-known example, R.E.M. once rejected Microsoft's lucrative request to ...

(VIDEO) Programmatic Audio Powers Emotional Data Ads: Havas' Houssaini

Andy Plesser | Posted 12.28.2016 | Media
Andy Plesser

LONDON -- So far, "programmatic" systems of online ad trading have been applied to static display advertising and video advertising. Now, everyone's t...

(VIDEO) Video and Mobile Primed for Media Disruption, Havas' Dominique Delport

Andy Plesser | Posted 07.03.2016 | Media
Andy Plesser

CANNES -- Video will become ubiquitous and will disrupt many aspects of the media landscape, says Dominique Delport, Global Managing Director of Hav...

(VIDEO) Havas Embraces Wave of Big Marketer Media Reviews

Andy Plesser | Posted 07.03.2016 | Business
Andy Plesser

CANNES --  As advertisers analyze the effectiveness of their media spends, many are also asking if they are with the right agency. "Many CPG advertis...

The Modern Dilemma: Obsessively Selfish, Compulsively Selfless

Marian Salzman | Posted 02.22.2015 | Business
Marian Salzman

We just released our annual trends report for Havas Worldwide, but I'm thinking it could become a monthly thing. Today, the most fundamental truth of what's next (besides death and taxes) is unprecedented change.

(VIDEO) AOL Presents iJustine In Chicago: the Beet Video Summit w/ McDonald's,Target, Digitas, Havas and SMG

Andy Plesser | Posted 01.18.2015 | Chicago
Andy Plesser

iJustine, a pioneering  innovator  in the Web originals space will headlining a two hour video summit on the emerging medium of digital video. Also ...

(VIDEO) How Media Agencies Will Be Forced To Change

Andy Plesser | Posted 01.03.2015 | Media
Andy Plesser

CHICAGO -- From clients who will take on the role of their own agencies to the need to reach out to YouTube stars - media agencies know they need to a...

(VIDEO) Facebook Targeting A Boon for Marketers, Havas' Social Lead

Andy Plesser | Posted 12.27.2014 | Media
Andy Plesser

CHICAGO -- Facebook is a marketer's dream for video, but brands need to be smart about how to use the targeting, fan base, and types of video on the s...

Apple Flexes its Health Care Muscles

Larry Mickelberg | Posted 08.03.2014 | Technology
Larry Mickelberg

If past form is anything to go by, Apple's announcement of HealthKit as part of its latest iOS release (iOS8) at the World Wide Developers Conference (WWDC) has marked a historic moment for digital and mobile health care.

Digital Voices and Corporate Reputation

Chris Komisarjevsky | Posted 07.30.2014 | Business
Chris Komisarjevsky

In just one click and a nanosecond, social media have a lot to say about corporations, their behavior and, ultimately, their reputations.

Ask Me If I Care

Sarita Bhatt | Posted 09.15.2013 | Impact
Sarita Bhatt

Knowing how your customers purchase your product is important. Understanding why they do is critical. Does your company, product, service, or brand have what it takes? Just ask the kids these days.

The Head Of Havas on How Businesses Can Evolve to Do More Good

Rachael Chong | Posted 08.12.2013 | Impact
Rachael Chong

David Jones is a man who knows how to get a good message out. As the Global CEO of Havas and Havas Worldwide, Jones has made a career out of using cre...

Millennials' Youth Obsession Is Stressing Them Out!

Maude Standish | Posted 06.03.2013 | Healthy Living
Maude Standish

So why are Millennials so stressed out? Our biggest fear (and source of stress) is that we are somehow misusing our youth.

Digitizing Love

Terrance Ross | Posted 04.17.2013 | College
Terrance Ross

At this rate it will only be a matter of time before romantic escapades are solely conducted via technology. Just imagine a dystopian world where virtual kisses replace real ones and awkward romantic advances are merely an app away?

You'll Never Guess Where This Hand Sanitizer Ad Leads (NSFW)

The Huffington Post | Ron Dicker | Posted 01.18.2013 | Weird News

For many of us, hand sanitizer provides protection against those we touch who picked their nose, grabbed a subway pole or used the potty without washi...

Economies Go Alternative

Marian Salzman | Posted 02.10.2013 | Home
Marian Salzman

If you live in Greece or Spain or even in parts of the United States, that nasty gurgling sound is the economy going down the drain. The official economy, that is -- the one that gets tracked by the accountants and tax officials and economists who feature in the media every day.