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Have It Your Way

'Be Your Way' Is Burger King's New Ad Slogan

BurgerBusiness | Posted 07.19.2014 | Taste

Burger King's 40-year-old "Have It Your Way" slogan has morphed into a new positioning, "Be Your Way," that the company says better fits the times and the brand.

Burger King Ditches Slogan

AP | CANDICE CHOI | Posted 07.19.2014 | Business

NEW YORK (AP) — Burger King is scrapping its 40-year-old "Have It Your Way" slogan in favor of the more personal "Be Your Way." The chain says the ...

Fired For Wearing A Skirt? EEOC Takes Burger King To Court

The Huffington Post | Meredith Bennett-Smith | Posted 10.23.2012 | Business

Burger King's motto might be "Have it your way," but the slogan's rhetorical generosity does not, apparently, apply to its employees, according to a d...

Ron Dicker

Bacon Sundae Gone Missing Where? | Ron Dicker | Posted 06.14.2012 | Business

In its new TV commercials that premiered Thursday, Burger King appears to be selling the sizzle without the sizzle. Two spots highlighting the fast...

Yup, You Really Can 'Have It Your Way'

NPR | Posted 02.27.2012 | Home

If you go to Burger King's website, you'll find they've failed to make downloadable onion rings, despite our many requests. You'll also find an animat...

A Table for Three: I, Me and Mine

Matthew Jacob | Posted 05.25.2011 | Home
Matthew Jacob

Whether the cater-to-the-individual trend is new or not so new, it will be tough to turn back this tide.