Phenomenologists like Husserl and Heidegger like to talk about intention. It's what separates inanimate objects from animate objects (and in particular those animate objects which possess so called consciousness).
By taking the holistic nature of cultural context and its relationship to emotional resonance regarding products and how and why we make decisions, Madsbjerg and Rasmussen developed what they call the sensemaking method.
There is a form of atheism that is closer to the divine than the standard theism witnessed in the church. For wherever a concern of beauty, an embrace of life and a love of liberation are exhibited the sacred is proclaimed.
Is there an alternative to ideological illusion and the rhetoric of evil? Yes, there is. We must remember our common human vulnerabilities and bring them into a collective conversation within which our existential anxiety can be held and better borne.
Much of the right-wing rhetoric about health care reform -- focusing on such non-issues as socialism, government control, and higher taxes -- has been obscuring what health care reform is really about: our mortality!