Having managed crises and public relations disasters for the past three decades, I can't help but see the headlines through a particular lens. Suffice it to say, as far as PR goes, 2015 did not disappoint.
Don't get me wrong. I have a great sense of humor. And I believe young people have the right to make fun of body noises. However, we have to question why, yet again, it is the older woman who is selected for the demeaning joke.
In the case of Heinz, like Coke and the other product investments Warren Buffet has made, it does not appear that there will be any fresh challenge to Heinz's margins in the long-term based on the brand supremacy of their flagship product.