I can still vividly recall the night in 1967 when I attended the opening night screening of the film version of Wait Until Dark in New York. Like all red-blooded American guys, I was enchanted with actress Audrey Hepburn (unfortunately, not reciprocated).
"Our participants come to the Workshop at a critical point in their careers. We identify them just before they launch and provide a training ground for them to hone the skills they will need to succeed. Think of it as a finishing school." - ASCAP's Jennifer Harmon
After the filming of Breakfast at Tiffany's ended, they previewed the movie in San Francisco and a top executive at Paramount barked at the assembled filmmakers, "That f--king song, 'Moon River,' has got to go."
Surveying the historical span of filmmaking, the use of original music appears more prevalent from the dawn of sound through the 1970s -- or perhaps it's just that the scores themselves were more memorable over this period.