Heuristic Mind

How Sticking With The Familiar Could Hurt You

Wray Herbert | Posted 11.17.2011

Read More: Self-Sabotage, Familiarity Bias, Decision-Making, Puzzle Study, Science, Familiarity, Puzzle Familiarity Study, Heuristic Mind, Familiarity Heuristic, Puzzle Study Familiarity, Cognitive Bias, Healthy Living News
Wray Herbert

Clearly, these gut feelings are untrustworthy. Not only is familiarity a maladaptive guide to what's beneficial, it can lead to choices that actually exacerbate stress -- increasing the likelihood of more poor judgments.

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The Psychology of Knock Offs: Why 'Faking It' Makes Us Feel (and Act) Like Phonies

Wray Herbert | Posted 11.17.2011

Read More: Self Psychology, Fransesca Gino, Prada, Dan Ariely, Duke University, Harvard Business School, Heuristic Mind, Ray Ban, Chloe, UNC-CHapel Hill, Psychological Science, Moral Psychology, Michael Norton, Versace, Counterfeit Brand Names, Knockoffs, Predictably Irrational, The Inner Life, Healthy Living News
Wray Herbert

That's why we buy knockoffs, isn't it? To polish our self-image--at half the price? But new research suggests that they may not work as magically as we'd like--and indeed may backfire.

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