Public health and nutrition dialogues need clear, explicit messages. Naturally-occurring sugars and added sugars are very different animals. The same goes for processed foods. How is it that a national nutrition organization can simply choose not to recognize that cooking a pot of oatmeal is vastly different from making a Three Musketeers bar in a processing plant?
Unfortunately for food companies, the Internet genie is out of the bottle and there's no turning back. So instead of commissioning studies that demonize the Internet, social media and/or "moms with food fears," food companies should take to heart the one simple lesson to be gleaned from the many recent successes in Internet food activism: Consumers want transparency.