Our value as human beings extends far beyond our productive capacity. It includes our capacity to love and be loved, our capacity to listen to others without judgment and with compassion, and our capacity to make a difference for others. We can both contribute value and find value in life at any age.
Today, due to technological advances, IPO millionaires, successful succession planning, there is a younger breed of wealth that will soon surpass the baby-boomers in both dollars and influence. Wealthy baby boomers are far different in their likes, dislikes and values from their own next-generation children. Where there is significant wealth involved, it becomes even more critical to understand the differences between how to market and appeal to this next gen of wealth.