Malaria is the modern traveler's bogeyman, the creature lurking outside your room, waiting for you to fall asleep, intent on "getting you!" There are very few fears I hear more from tentative travelers than: "but what about malaria?"
If we are ever going to solve this trillion-dollar problem, we have to think outside the box, outside the clinics, and outside the hospitals. We have to think about how people behave in their neighborhoods, homes, and places of business.
We need to motivate our brightest minds and investors towards the far less elegant - but equally creative -- work of painstakingly grinding out new business models, new forms of miserly thinking and mastering the process of frustration, chaos and iterative experimentation.
Remarkable new information technologies are unlocking the potential of developing countries in ways that are not only empowering, but revolutionary. As new innovations and new possibilities continue to be presented, the digital future is becoming the digital present.
Unfortunately, there's no magic approach to separate the bad crazy ideas from the good crazy ideas, but the good ones do have a few distinguishing characteristics that help us improve our success rate.