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Hispanic Advertising

McDonald's Musical Ad Targets Hispanics With Princess Of Bachata

The Huffington Post | Ron Dicker | Posted 07.20.2015 | Latino Voices

      McDonald's is putting on a showstopper to lure Hispanic customers into lovin' it. In a new ad for Spanish-language...

Cristina Costantini

Latino Advertising Can Alienate Non-Latinos, Study Says | Cristina Costantini | Posted 07.06.2012 | Latino Voices

Well-known in the Hispanic community for his love ballads and salsa numbers, Marc Anthony is asking Latinos to do more than just dance these days. "Th...

Jumping on the "Latino Bandwagon"

Monique Frausto | Posted 02.22.2012 | Latino Voices
Monique Frausto

Whether it's in the world of politics, entertainment, food, business, or life-you're definitely going to be seeing a lot more of us. And I'm going to go ahead and predict it now...2012 will be "The Year of the Latino."

Top 5 Reasons Why Latinos Must be on Your Advertising Agenda

Lili Gil | Posted 12.02.2011 | Latino Voices
Lili Gil

In a year of fresh Census numbers, financial recession and an uncertain and highly competitive political climate, it is evident that the size and power of Latinos are slowly but surely getting the mainstream spotlight it deserves. But, why hasn't the needle moved more?

Latino Boom 3.0: How Latinos Can Save Advertising

Roberto Ramos | Posted 12.02.2011 | Latino Voices
Roberto Ramos

The challenge around Latino boom 3.0 is one around understanding culture. The opportunities will be for those that can best tap into the uniqueness of the varied Latino experience to come up with exciting products and stories that will frame the experience of the next generations.