Whether it's in the world of politics, entertainment, food, business, or life-you're definitely going to be seeing a lot more of us. And I'm going to go ahead and predict it now...2012 will be "The Year of the Latino."
In a year of fresh Census numbers, financial recession and an uncertain and highly competitive political climate, it is evident that the size and power of Latinos are slowly but surely getting the mainstream spotlight it deserves. But, why hasn't the needle moved more?
The challenge around Latino boom 3.0 is one around understanding culture. The opportunities will be for those that can best tap into the uniqueness of the varied Latino experience to come up with exciting products and stories that will frame the experience of the next generations.