Hispanic consumers have adopted and embraced mobile technology at an equivalent or greater extent than non-Hispanics across a wide variety of activities.
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According to our study, Hispanics outpace non-Hispanic consumers in terms of smartphone ownership -- with 57 percent of Hispanic consumers possessing smartphones vs. 46 percent of non-Hispanics.
With a purchasing power expected to reach an unprecedented $1.2 trillion dollars in 2012, and a population already surpassing 50 million, Hispanics perhaps our greatest hope for a sustained economic recovery.
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